by Joel Friedlander | Dec 21, 2009 | Marketing, Self-Publishing
Jill and I were sitting around talking about friends and people we knew. I was trying to explain how the system of personality types we were studying was actually complex enough to explain all the differences we were observing in our friends. At one point Jill said to...
by Joel Friedlander | Oct 15, 2009 | Cover Design, Marketing, Self-Publishing
The cover of your book plays many crucial roles in the marketing of your book. But for many people, the first time they’ll see the cover is in a listing online, an Amazon page, or an email. This makes the representation of your cover in electronic form even more...
by Joel Friedlander | Oct 5, 2009 | Marketing, Self-Publishing
When Jill and I first got into self-publishing the book world was a vastly different place than it is today. There was no Google, no Amazon, no print-on-demand, no blogs. There were two giant wholesalers, Baker and Taylor, and Ingram. (Well, not everything has...
by Joel Friedlander | Sep 15, 2009 | Self-Publishing, Writing
Amid all the discussion about self-publishing we can forget that each decision to publish is a specific, unique, and very personal calculation. Hey, there are as many “reasons” to publish a book as there are people to publish them, but some authors are...
