In the literary world, where countless books vie for attention, novelists need more than just compelling storytelling to captivate and retain readers. This is where the concept of relationship marketing becomes pivotal. And a relationship marketing roadmap is an...
By Beth Barany The number one way readers learn about books is word of mouth. In this Internet day and age, that is still true. Yet, book reviews still hold enormous sway over readers, whether they’re browsing for the next read that’s like one of their favorite...
By Beth Barany To get the best use of this article, I recommend you draft your author branding statement first. I tell you how here: Attract Your Readers: 4 Steps to Your Author Branding Statement. I also recommend you draft an author tagline. You can find that here:...
We all want more book sales. To that end, know that the number one step in all sales is to generate curiosity. So, how do you do that? One way to do that is to create your author branding statement: a concise, one-sentence description of your book or your body of...
By Beth Barany Many authors are confused about their branding, either because they haven’t thought it through, hadn’t needed to, or didn’t know where to begin. When you communicate a clear and compelling author brand, you can attract the right readers and fans and...