by Joel Friedlander | Aug 29, 2012 | Marketing, Self-Publishing
There’s been a lot of talk about paid book reviews since the New York Times ran an article by David Streitfeld this weekend about Todd Rutherford (a.k.a. “The Publishing Guru”) and the business he started selling reviews to authors. When he got...
by Joel Friedlander | Jun 13, 2011 | Editorial, Self-Publishing
Sometimes you have to wonder. Generally, you trust people, don’t you? You think most people are telling you the truth, and it’s always a little surprising to remember there are people who will lie to your face without blinking an eye. If you find out...
by Joel Friedlander | May 17, 2010 | Marketing, Writing
There seems to be an increase in activity around author blogs. It’s easy to see why. After all, authors are writers first, and blogging is an immediate connection to readers. Blogging is a powerful way for authors to accomplish lots of things: Experiment with...
by Joel Friedlander | Sep 15, 2009 | Self-Publishing, Writing
Amid all the discussion about self-publishing we can forget that each decision to publish is a specific, unique, and very personal calculation. Hey, there are as many “reasons” to publish a book as there are people to publish them, but some authors are...
by Joel Friedlander | Aug 15, 2009 | Journey of a Book, Self-Publishing
This post is the first in a series about the creation of a new book. To see all the articles in the series, click “The Journey of a Book” tab at the top of the page. As authors we are often told that we should concentrate on branding ourselves,...
