Seth Godin’s Poke the Box, Doubt, and the Will to Publish examines Godin’s manifesto in the light of self-publishing
Author Blogging 101: 11 Reasons Your Blog Isn't Working
Author Blogging 101: 11 Reasons Your Blog Isn’t Working as well as it should be, from opt in forms to reader engagement, a list of actionable items
Book Marketing: Have You Tried a Sample Interview?
Book Marketing: Have You Tried a Sample Interview? Include it in your book launch media kit to guide editors and reviewers and to get more media attention
Find Your Avatar: the Secret to Copy that Connects With Readers, Part 2
Find Your Avatar: the Secret to Copy that Connects With Readers, Part 2 continues the discussion of ways to write for readers in a way that allows connection
A Self-Publisher's Companion Now Available in Print and e-Book Formats
A Self-Publisher’s Companion Now Available in Print and e-Book Formats, along with links to other articles in the series about the creation of a book
How I'm Going to Book my Blog—Titles & Covers
“We have to have a meeting,” I said to Jill. “What’s up?” “I’ve finished the book, and it still doesn’t have a title. How can I get this book out the door without a title? I can’t do the cover . . .” “Okay, okay. Let’s do it tonight. We’ll just brainstorm it until it’s […]