by Joel Friedlander | Mar 16, 2012 | Reviews, Self-Publishing
Could you sell a small, 84-page hardcover book with no title on the jacket for $12.99? Seth Godin can. Godin, one of the premier marketing minds of our time, a prolific blogger and the author of numerous bestselling books recently closed down the publishing activities...
by Joel Friedlander | Oct 25, 2011 | Author Blogging 101, Marketing, Self-Publishing, Social Media
All too often I hear from writers that they’ve taken everyone’s advice, gotten their writing muscles limbered up and started a blog. But now they’re stuck. “That’s what everyone says you should do,” the dispirited author will tell...
by Joel Friedlander | Apr 19, 2011 | Marketing, Self-Publishing
Did you ever wish that you did an interview, and in the interview you got to ask exactly the questions you most wanted to talk about? Well, here’s a fun tip on how to do just that. As part of my media kit for the ongoing book launch of A Self-Publisher’s...
by Joel Friedlander | Apr 7, 2011 | Marketing, Self-Publishing
Yesterday I talked about some of the problems we run into when we use our writing for content marketing. We write in insider jargon, or for other experts, or in abstract language. We forget out perspective is no longer the same as the perspective of the people most...
by Joel Friedlander | Mar 28, 2011 | Marketing, Self-Publishing, Social Media
It’s almost exactly ten weeks since I decided to take the plunge into my blog archives to see if I could wrestle an actual book from its depths. If you’ve followed along, you’ve seen me take these steps: Find ways to create a book from blog articles....
