Self-Publishing Strategies in 18 Slides

POSTED ON Nov 15, 2011

Joel Friedlander

Written by Joel Friedlander

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Carla King’s Self-Publishing Bootcamp at Stanford University turned into a terrific event. Through everyone I talked to I could tell that it was an engaged and well-prepared group of attendees who were getting a huge amount of information about self-publishing in a few hours.

I decided not to talk about book design but instead did a presentation on figuring out your publishing strategy in an environment with a staggering number of options and a landscape that’s shifting under our feet.

You can get a really good idea of what it was about from the slides. Here’s a selection of 18 drawn from a 59-slide presentation.

Self-Publishing Strategies

Slide 1: Who and what

Slide 11: Motivations

Slide 12: Diversity

Slide 13: The payoff

Slide 25: Save the World

Slide 27: Kinds of books

Slide 28: Books for self-publishers

Slide 30: Production

Slide 32: e-Books

Slide 34: Sample strategies

Slide 36: Sample strategies

Slide 39: Sample Strategies

Slide 40: Summary

Slide 41: Conclusion

Slide 42: Summary

Slide 43: Conclusion

Slide 44: Summary

Slide 45: Order from chaos

I Love to Speak about Indie Publishing

I find it terrifically exciting to communicate the awesome opportunities in the world of book publishing, and that’s one of the reasons I was glad to accept Carla’s offer.

Book publishing right now is a confusing and shifting enterprise being disrupted regularly by new technology. I make navigating that field easier. It’s what I do on this blog, and the feedback I get tells me that with a little explanation people can eliminate weeks or months of frustration and endless confusing research.

Would your company or organization like to find out more about how self-publishing works? I’d love to talk with you about it.

Use our email at marin.bookworks (at) to get in touch. I look forward to hearing from you.

Joel Friedlander

Written by
Joel Friedlander

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