By David Kudler Great! You’ve gotten a potential reader to visit your book’s product page. Maybe it was your fabulous cover that intrigued them, or the brilliant title, or — hey! — maybe it was your name, you celebrity author you! In any case, it’s now...
By David Kudler While the truism “You can’t tell a book by its cover” holds true in most of our lives, one place where it doesn’t, ironically, is in publishing. Oh, it’s still true — the cover doesn’t necessarily communicate what’s inside (though it should). But...
By David Kudler One of the most powerful tools for marketing your book is always going to be reader reviews. We all dream of a featured review in The New York Times Book Review, Publishers Weekly, or Library Journal. But other reviews — whether from influential...
By David Kudler I get asked all the time what the best way to market their ebook — preferably for free. Every author naturally wants to know how to get the word out about his or her book — and most are frightened that it’s going to cost an arm and a leg. To be honest,...
By David Kudler A while back, I wrote a review of the online ebook conversion tools available through the major retailers and aggregators. 1 It’s been a couple of years, and I thought it would be a good idea to revisit them and share any new findings. I was surprised...
