by Joel Friedlander | Feb 23, 2011 | Marketing, Self-Publishing, Social Media
Well, if you put one foot in front of the other and just keep going, eventually you get to your destination. I set out to create a book quickly. I wanted it to be a book that would be readable, useful, interesting and maybe a bit of fun. It seemed like a far-away goal...
by Joel Friedlander | Feb 22, 2011 | Editorial, Self Publishing Basics, Self-Publishing, Writing
In the beginning was the word, and the words are what make the book. But soon thereafter, came the metadata—that is, data about the data. When you publish a new book, you have a chance to assign metadata to your book that will travel with descriptions of the...
by Joel Friedlander | Feb 18, 2011 | Book Design, Self-Publishing, Social Media
“We have to have a meeting,” I said to Jill. “What’s up?” “I’ve finished the book, and it still doesn’t have a title. How can I get this book out the door without a title? I can’t do the cover . . .”...
by Joel Friedlander | Feb 16, 2011 | Book Production, Marketing, Self-Publishing
When I first got involved in book publishing I read a lot about the book distribution system in the United States and how it was “broken.” Writers at the time maintained that the distribution system needed to be completely re-thought if the industry was to...
by Joel Friedlander | Feb 1, 2011 | Book Design, Book Production, Marketing, Self-Publishing
Almost by definition, authors who decide to self-publish a book are new amateurs in the book world. Because of that, they often have expectations and reactions to books that aren’t conditioned by long-term exposure to “how the sausage is made.” For...
