by Joel Friedlander | Jan 23, 2012 | Marketing, Self-Publishing
One way enterprising authors can level the playing field for their book marketing is to enlist the help of better-known, more-established figures in their field. How do you do that? By getting people to read (or scan) your book and supply a positive comment you can...
by Joel Friedlander | Mar 18, 2011 | Marketing, Self-Publishing
About a month ago I asked a small group of authors, marketers and bloggers if they would endorse my new book, A Self-Publisher’s Companion. I had in mind a number of uses for these testimonials, if I was lucky enough to get them. At that time, I said that I...
by Joel Friedlander | Feb 23, 2011 | Marketing, Self-Publishing, Social Media
Well, if you put one foot in front of the other and just keep going, eventually you get to your destination. I set out to create a book quickly. I wanted it to be a book that would be readable, useful, interesting and maybe a bit of fun. It seemed like a far-away goal...