7 Top eBook Blog Tour Sites

by Joel Friedlander on February 5, 2014 · 101 comments

Post image for 7 Top eBook Blog Tour Sites

by Greg Strandberg (@gpstberg)

A blog tour as many of you know, is a marketing strategy frequently used by self-published authors when launching new books. Although they can be quite effective as a promotional tool, it can be very time consuming for authors to reach out to other bloggers and organize a blog tour. Today, Greg Strandberg tells us about blog tour sites that can assist authors with organizing their blog tours.


Have you ever released a book and had no sales? I’m not talking that day or even that week, but a month or even months later.

It’s frustrating, and all it seems you can do is watch that Amazon ranking sink lower each day. Well, actually you can’t – you have to have at least one sale to even rank!

Thankfully there’s something you can do about it. While many eBook promotion sites require you to have a handful of reviews for your book, blog tours don’t. For those with titles that haven’t had a single sale, this is great.

So what are blog tours? Well, they’re kind of what Joel does here each month with the eBook Cover Design Awards – a website showcasing your book.

The main difference between blog tours and this site is that you’ll have to pay for blog tours, but you’ll usually get your book in front of targeted readers for your genre.

Of course each service is different, and a blog post, cover reveal or author interview won’t necessarily send you shooting up Amazon’s charts, but it could get you some visibility. And considering someone has to see your book 7 to 8 times before they buy it, this is a good thing.

So what are these wondrous blog tour sites? Hang on, we’re about to take a whirlwind tour of 7 great blog tour sites!

1. YA Bound Book Tours

YA Bound

I really like the look of this site, but be aware you have to submit your book at least a month in advance, and also that they’re busy – when I stopped in at the end of December they were booked-up with blog tours until March!

So what does YA Bound Book Tours offer that’s so popular?

  • Things get started with a 15-stop Tour for $50 that goes over 5 to 6 days.
  • Prices continue from there, typically going up around $20, all the way up to the 50-stop Tour that’s $200.

All of those run 1 to 2 weeks and give you lots of extras like social media shout-outs, emails to the 800+ host site email lists, and some Rafflecopter stuff.

What’s great about this site as well is that they’ll do Cover Reveals for free. Let me repeat that – Cover Reveals are FREE! Now, the cover can’t already be up on Amazon or another retailer and there’s no guarantee it’ll be chosen. It’s a great opportunity, though, and you should think about this each time you have a new cover.

At this site you’ll also find lots of extras, all for around $30, like:

  • Trailer Reveals
  • Book Blitzes
  • and Review Queries

That last one, Review Queries, is for people struggling to get reviews. The site will get your book to bloggers that will read and review it.

Overall I was very impressed with this site and I can’t wait until I get a little money saved up to try out their services!

2. Xpresso Book Tours

Xpresso tour

Xpresso Book Tours is another of the premier blog tour sites for your eBook or print book.

It has a reach of over 1,200 bloggers, and that means you could be seen by tens of thousands, maybe even hundreds of thousands! What’s more, the site has over 2,800 followers on Goodreads, a reader and author Mecca!

The site has done more than 100 successful tours, and there’s an average of 30,000 page views on the blogs each month.

So how much does all this cost?

  • You’ll get a basic tour for $100 with 15 stops and they go up to $400 for 40 stops.
  • There are other options, such as cover reveals for $40, that will give you additional exposure.

The site primarily caters to romance and young adult readers, so if that’s you I’d stop in fast and see how they can help your book.

3. Enchanted Book Promotions


Enchanted Book Promotions is a wonderful site that will give you a huge page of previous blog tours to look through. The links here will take you to blog posts on those books, many dating back years. This is a great way to see what you’d like your blog tour post to look like.

This site has a fun enchanted castle theme going on, and packages are named accordingly. Can anyone say romance genre?

  • It all starts with the Frog Tour for $29 that will give you 4 to 7 tour stops – the perfect way to get your feet wet.
  • The Crown Tour and the Castle Tour both give you more exposure, and you can move up to Deluxe and Party packages for month-long tours or longer.
  • The Empress Package, for instance, costs $249 and gives you a two-month tour with 30 or more stops.

Many of these packages will require you to have 2 to 3 excerpts of your book ready, and maybe more if you have a bigger tour. You’ll also need to have the same number of blurbs or descriptions of your book.

Remember, you’re probably the best at telling people what your book’s about, and this is your chance to make it shine. Plus, it gives you great practice for that perfect book blurb, which let’s face it, is often fleeting.

4. Bewitching Book Tours


Bewitching Book Tours is a site that looks great and is perfect for romance authors. It was started by a freelance writer, so you know they know what you’re going through. And for that reason you should get a pretty good deal.

Be aware that the site does specialize in:

  • paranormal
  • urban fantasy
  • and paranormal erotica books.

Packages start at:

  • $40 for a Release Day Blitz, which gets you out on 20 blogs.
  • $45 will get you 5 to 7 blog posts over a week, and that’s just Monday through Friday here, no weekends on this site.
  • Monthly tours go all the way up to $175.
  • If your book is free don’t feel left out – this site will run your free book for $50, and up to 5 days.

You can also add in some Twitter and Facebook social media blasts. Overall it’s quite impressive for the price and if you’re not going to be booking here then I might just take your spot!

5. Goddess Fish Promotions

Goddess Fish

This is one of the better blog tour sites out there, mainly because it’s run by authors. It might not have the flashiest of designs , but they’ve done more than 1,100 successful tours over 5 years, and they have many successful authors using their services.

There are so many different tour packages and service options on Goddess Fish Promotions’ website that I simply can’t list them all here. It really is the mother lode!

  • You can get a cover reveal starting at $45 for 15 to 25 stops.
  • A Blurb Blitz gets your blurb out there to 15 to 25 blogs for $45 as well.
  • If you want to get into the actual tours they start at $45 and can go all the way up to $300 or more for tours lasting a month or longer.

This site has lots of experience and therefore deals with nearly every genre. I really think if you only look at 3 sites in this post this should be one of them.

6. Sage’s Blog Tours


I like Sage’s Blog Tours because it’s run by an author. Those sites always seem to be better, mainly because they know what you’re going through.

Prices on this site are decent. Here you can get:

  • a Cover Reveal that goes out to 10 blogs for $25
  • two Book Blitz options, one that’s $30 and one that’s $40
  • Bronze, Silver, and Gold packages ranging from $60 to $200. You’ll get 10 blog stops over two weeks all the way up to 25 to 30 stops over a month.

The site requests that you book 6 to 8 weeks in advance of your release. You’ll also need to get all the documents (cover, blurb, review copy) to them at least 7 days before your first tour date. They also offer some other services like editing and covers.

Overall I think this is a pretty good site and one you should look at.

7. Rockstar Book Tours


What’s so great about Rockstar Book Tours is that it’s FREE.

That’s right, you can get your book a great blog tour that will get it out in front of hundreds or thousands without spending a dime! But that doesn’t mean you’ll be listed. Since the service is free lots of people try to get booked. As the site says, if the owners are interested in reading your books you’ll be listed.

  • The site will get you out to 20 different bloggers who will list your book.
  • You’ll typically have 2 sites a day between Monday and Thursday.
  • The tour could end up lasting a whole month, ensuring you’ll get some good visibility.
  • The site offers other services as well, such as book trailers and cover reveals.

I think this is well-worth checking out, so stop by Rockstar Book Tours today!

All right, that’s 7 great blog tour sites that will help sell your eBook. I hope you check a few out and get some use. I’m not affiliated in any way with these sites, I’m just trying to give you some useful information. Good luck and happy selling!

I’d love to hear your experience with blog tour sites. Let me know in the comments.

Greg StrandbergGreg Strandberg is the author of several novels and nonfiction books including his third marketing book for authors, Tour Your Book: 50 eBook Blog Tour Sites That Increase Amazon Sales. He lives in Montana with his wife and young son, and when he’s not writing, Greg enjoys reading, hiking, and biking. To learn more about Greg, visit his website Big Sky Words.

photo: gadl via photopin cc Amazon links contain my affiliate code.

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    { 87 comments… read them below or add one }

    JB Johnston September 23, 2015 at 12:39 pm

    Here at Brook Cottage Books you will find a friendly and tailored book tour service for extremely reasonable rates. I am happy to answer any questions about tours so email me for information or just to have a chat. I’d love to hear from you.


    Books Butterfly September 8, 2015 at 3:11 pm

    Hi Greg,
    Thank you for creating your list of promotion sites.
    We’re Books Butterfly and we do $0.99 book and free book promotions to our email lists of 125,000+ email subscribers. We have 128,888+ daily active readers. We offer a prorated refund in case a promotion does not hit the specified targets.
    We’d really appreciate it if you’d add our site to your lists of useful resources.
    Our Page for Paid Book Promotions

    Our Page for Free Book Promotions http://www.booksbutterfly.com/order/?tag=op250_free_lists_2_thebookdesigner

    Books Butterfly
    Where we promote: http://www.booksbutterfly.com/order/wherepromote/


    Hedi Keller August 24, 2015 at 4:59 am

    You can’t find e books from other sites. You are providibg that thing. Really it is helpfull. Thanks for this post.


    Dr. Donna May 6, 2015 at 8:49 pm

    I THANK YOU for this concise and new-writer friendly article! Makes the very daunting task of marketing a bit more user-friendly. Kudos. Dr. Donna :-)


    Greg Strandberg May 6, 2015 at 11:30 pm

    Glad it helped!


    Brittney April 6, 2015 at 1:24 pm

    Have you had the chance to try “YA Bound Book Tours”?

    I just sent them a email in regards to a Book Blitz and Social Media Book Blitz for more exposure for my book. My online presence isn’t large, so I’ve been having trouble promoting it. I’ve never had a book tour before and not sure what to expect. However, my situation in regards to the book is a bit different, so I’m hoping YA Bound Book Tours will be able to accept me!


    Greg Stranberg April 6, 2015 at 1:33 pm

    I think they’re one of the better ones, Brittney. What I’d expect is that they’ll accept you, but then you’ll have to wait about 6 to 8 weeks to do anything. During that time you might want to think about doing a $0.99 promo on Bargainbooksy.

    I’m not sure how many reviews you have, but many email promo sites require about 5 reviews. Bargainbooksy doesn’t, so that’s a good one to do, maybe even before the tour. That way you’re really compounding that visibility boost. Remember, sometimes it only takes 1 to 2 sales to get onto a Top 100 chart, depending on your genre.


    Brittney April 6, 2015 at 2:45 pm

    Thank you for responding back! To be honest, my book isn’t in e-book form or paperback. It’s available for subscription on the serialization literature website, Channillo. Which is why I explained to this particular book blog tour my case my be a bit different. Hopefully they will still be able to work with me. My story is YA paranormal and is updated weekly (every Friday.)

    I do have subscribers so far, but not many and hoped this would be a way to get NIGHTMARE CHRONICLES (name of my novel on Channillo) more attention from an online perspective.


    Faye August 27, 2015 at 11:59 am

    They are DEFINITELY one of the better ones. Sage’s, Xpresso, and Goddess Fish were also excellent.

    I am not an indie author, but a publicist, and I placed 5 books on 5 different book blog tour companies. All had the same number of stops (30), but Reading Addiction Virtual Book Tours is the only company I felt ripped off by.

    I paid for the Major Addiction tour which trumpeted 30 stops over 6 weeks, with 10-15 reviews. This was for an award-winning YA dystopian novel. While this is subjective, compared to the quality of books placed with other tour companies, I would rank this particular novel #2 out of the 5.

    These were the biggest issues with Reading Addiction:

    More than half of the blog sites hosting stops were either very obviously run by Reading Addiction or were sites that ONLY hosted Reading Addiction blog tours. Their tour hosts had little to no other content besides Reading Addiction Virtual posts. I don’t think it needs to be pointed out that book blogs with nothing but content from a single tour company (or only content from tour companies in general) are suspect.
    Out of the 10-15 review stops, there were—in actuality—only 7 bloggers selected the book for a review. Out of those 7, 2 never posted their reviews (and were never heard from, meaning the tour days were lost). Out of the other 5, only a single blogger cross posted onto Amazon. SO, out of 10-15 review stops advertised, there were only 5 completed and only 1 that made it off a hosts blog site.
    Reading Addiction is really disorganized. It was left up to me to check the stops daily and to notify them when a committed post on the tour wasn’t made. Sometimes it was posted within an hour or two after, sometimes it wasn’t at all. Worst of all, when it was NOT posted for the day I never heard back from Reading Addiction. This was frequent. Nearly ¼ of the scheduled stops weren’t posted until I inquired about them. Not that it makes much difference (see #1).

    There are other issues, but these should be enough to discourage authors and publicists from using Reading Addiction Virtual Book Tours. The other 4 companies I worked with all commented on stops along the way (which showed they were clearly checking for posts themselves), all had a variety of quality book blogs with both organic and tour content, and all maintained the advertised number of reviews with excellent cross-posting on both Amazon and Goodreads.

    The bottom line: My Reading Addiction Virtual Book Tours is bad for the bottom line. Save your money and don’t get ripped off like I did.


    Ash Stone October 7, 2015 at 6:21 am

    I agree with Faye. A lot of companies promise the world and deliver nothing. Neither the Blog Tour company or the Bloggers share their blog posts on their social media sites. They don’t actively promote your book or give you any feedback. I had so many bad experiences, but I found one company that did wonders! Books On Fire Tours, don’t just plonk your book on a couple of blogs. The bloggers in the tour (many owned by other authors) and my book was promoted in one go last Christmas. Their blog posts were shared, tweeted & posted across every social media network with a catchy phrase and pic. I got great exposure and so did the bloggers as they had more blog hits than any other tour company at that time. Afterwards I received a report and the email addresses of every person that entered my Giveaway. They really go all out to really PROMOTE you. It showed in my sales too.


    Rebecca N. Caudill March 31, 2015 at 6:20 am

    To give another perspective, I’m currently in the midst of a month-long tour with one of the companies mentioned above and I have had ZERO sales as a result. I have, however, been getting thousands of sign ups from giveaway fiends for the gift cards I’m giving away as part of the tour. Naturally I’m a bit unhappy about it, and am forced to take a good hard look at my marketing materials, and make some changes to what I’m doing. That said, I really anticipated some sort of positive reaction given the good feedback I’ve received elsewhere.


    Greg Stranberg March 31, 2015 at 7:49 am

    Yep, book tours are great ways for gift card companies to profit. I did two book tours, and on one I got zero sales. Add into that the 1 to 2 months you have to wait to do one, and I and many others start looking for other options.


    BooksRMagic March 30, 2015 at 7:28 am


    Many of them have been wondering the tour sites which help with non-fiction books. http://www.elitebookpromotions.com/book-tours/ – Elite Book Promotions does promotions for both fiction and non-fiction books.



    Kay March 5, 2015 at 1:05 pm

    Websites like this one is very helpful. I write and sell ebooks on Amazon. I now have a website giving away free ebooks with resell rights. Keep up the good work.


    Greg Stranberg March 5, 2015 at 1:11 pm

    Glad you found the article useful, and I hope it helps you sell some more books.


    Stella February 17, 2015 at 4:09 am

    Thanks greg for doing the research and putting together a list for us.


    Vikas Dhiman January 29, 2015 at 10:23 pm

    I am a novelist and read different types of books based on different topics. Thanks to you for sharing this article……


    Victoria Zumbrum January 28, 2015 at 6:00 pm

    Hi I am a blogger for a great and wonderful tour company, My Family’s Heart. Check it out.


    S.M. McEachern January 12, 2015 at 10:46 am

    Once I learned the key elements of a successful blog tour, I had amazing results. I’ve used two of the blog tour organizers listed here: Xpresso Book Tours and Enchanted Book Promotions. Both tour organizers are very professional and have an extended reach to bloggers. I highly recommend them both, although I will give Xpresso Book Tours special mention.

    When I released the second book in my series last spring, I booked a tour with Xpresso and both my books shot up to around #800 Amazon overall, and they the #1 and #2 spots on several Amazon bestseller lists. Both books maintained their ranking for about three months after the tour. (Note: I have tried to contact YA Bound Book Tours on a few occasions, but have never heard back from them. I wondered if perhaps they no longer did book tours…or maybe my book wasn’t a good fit for them.)

    So what are some the key elements to having a successful book tour? Here’s a list:

    • Have an eye-catching bookcover and a blurb that grabs the reader. If you’re not sure if your books fits the bill, ask what others think.
    • Host a Giveaway. I was reluctant to do this at first, but I learned that you’ll get a lot more bloggers signing up for the tour if there’s a Giveaway involved. More bloggers means more exposure. If you use Rafflecopter for the Giveaway, it’s also an opportunity to draw people to your website, Facebook page, and Twitter.
    • Put your book on sale during the tour. I did a Kindle Countdown Deal last spring and made almost 700 sales in a three day period, which had a halo effect for the second book of my series. Both books gained several reviews on Amazon and Goodreads as a result.
    • Write a few blog posts and/or author interviews to distribute to participating bloggers so they have content to offer visitors to their website. A book excerpt works well too, but if you’re in KDP Select, make sure you follow the policy set out in your contract.
    • Bolster your website during the tour. Think of your website as your “online home” and make sure its ready for guests. Have interesting content (like some free short stories that show off your writing) and make sure your content is tweet, facebook and pinterest ready should anyone click those share buttons. Applying for Rich Pins is a must authors.
    • Make sure your Tweets about your book sale have a clickable link directly to your book’s Amazon page.

    Hiring a professional blog tour organizer is just the first step of a successful tour. Give yourself, and your tour organizer, at least a month to prepare. The more notice you give the organizer, the more time she’ll have to get bloggers to sign up for the tour. Remember, a tour is all about gaining exposure for both you and your novel, so be prepared to make the best impression you can.

    I wish all success for your next tour!


    Dr. Donna May 6, 2015 at 8:48 pm

    I thank you for this follow-up comment, sharing your personal experience. Definitely a wonderful nugget of information for a new indie writer, such as myself. I will definitely be seeking the services of a professional blog tour organizer when revealing my parent/child book Pearls and Tools of Wisdom. Again, I thank you. Dr. Donna :-)


    M. Lachi September 4, 2015 at 4:26 pm

    Amazing post. Thank you for the info!


    Anthony December 8, 2014 at 2:06 am

    Great article, But I think their is a company you missed. Packt they have a great collection of ebooks and they are giving away 24 this December one each day. Packts Christmas Advent calender 2014 – https://www.packtpub.com/packt/offers/christmas-countdown


    Greg Strandberg December 8, 2014 at 7:10 am

    Oh, I didn’t miss them – they weren’t in operation when I wrote this book (at least according to their blog archive). Besides, that site doesn’t specialize in eBook blog tours, so honestly, I think the’re kind of worthless.

    Thanks anyways!


    Xander Wolfe January 2, 2015 at 10:35 am

    I believe this guy was just trying to market pakt or whatever that site is. I clicked on it, so it must have worked. :P

    Either way, this is some solid info. Thanks for the deets.



    Rebecca December 2, 2014 at 12:34 pm

    Book Promotion should not rely totally on a book tour. It should only be one part of book promotion. There is so much available on the internet for ways to promote. A Book tour helps to get your name in the search engines, to build your audience, find reviewers and get your book out there. I have promoted authors on book tours for seven years with books in all genres, both fiction and non-fiction. I have been a tour host for many companies and still to this day, I have people searching my blogs for interviews that I posted years ago and had forgotten about. And that’s the beauty of the internet, people will find your book when it’s relevant to them, especially with non-fiction. However, that shouldn’t stop your from doing a book tour. Remember, getting people to read your book means connecting with them. I enjoy when I go into a book store and I can identify all the authors that I have hosted at my blog. It’s quite thrilling, and I feel like I know them personally. This is the connection you need to make with readers and even if you don’t do it immediately, over time and with lots of social media, you will get noticed. Many authors that I have worked with have had great opportunities come to them because of their book tours. If anyone needs a book tour, advise or to explore other ways to promote, feel free to contact me through my website.


    malik November 14, 2014 at 11:28 am



    malik November 14, 2014 at 11:27 am

    Thanks so much for sharing your knowledge


    rajeev November 14, 2014 at 3:55 am

    your site information is true ,,thanks for sharing usseful tips


    Alan Jordan October 18, 2014 at 12:04 pm

    This is an excellent compilation with a lot of good information. Do you have any suggestions for a blog tour for a children’s book?


    Greg Strandberg November 20, 2014 at 8:00 pm

    BookBub. They’re not an eBook tour site, but that’s one of their cheapest categories…and I suspect, under-advertised. I’d keep hitting them up every 45 days or so.


    Dean October 12, 2014 at 12:16 am

    Hi everyone,

    Has anyone here used Xpresso book tours before? Or can any literary fiction authors recommend any good tour providers for the genre?

    Thanks in advance for your advice!


    Greg Strandberg November 20, 2014 at 7:58 pm

    Sorry for the late reply, Dean. About a year ago Xpresso reformed, as they’d had a company named Xpresso After Dark that catered to erotic authors. I still think that genre needs more marketing option loving.

    Anyways, I was impressed by their overall design and package. They’ve got 3,100 Likes on Facebook so probably a reach…to other authors, mainly. Twitter, however, gets out to 11,000…so that might help.

    See, what a lot of people miss is that these blog tour sites have a lot of social media marketing muscle. A few shares by them can reach a lot more than that blog post on that site…and a sustained week or month of that adds up.

    Whether it adds up to a lot of sales or a lot of spam might depend on your book more than anything, and if you chose the right service for your genre. Look at those past tours.


    Christa Nardi September 13, 2014 at 9:27 pm

    thanks Greg for the great article! I have done a blog tour and blog for one of the smaller, free ones (specific to cozy mysteries). I can’t say I made any sales from the tour, but one plus not really mentioned in the comments is that you get reviews. Now, one person of 10 didn’t post as scheduled, but 9 reviews – that’s a good thing and someone else did the marketing. I just released book 2 in that series and I am working on scheduling it – about a 2 month delay, but that’s okay. If anyone writes cozy mystery, check out Great Escapes Blog Tours (http://www.escapewithdollycas.com/great-escapes-virtual-book-tours/).


    Complainer August 2, 2014 at 7:32 am

    I went with Sage’s blog tours and on two of the blogs (including the organizer’s blog) the links to my social media did not work and one did not even include my cover, making this really only 5 out of the minimum 8 my book was supposed to be hosted on. On top of it all, it took her a week to respond to me after I paid to book the tour. Don’t recommend Sage.


    Greg Strandberg August 2, 2014 at 8:12 am

    I agree with you, Complainer. I did Sage’s Book Tours, got 0 sales. What’s more, communication was poor, in my opinion. I found Goddess Fish Promotions to be much more professional and organized.

    Still, I got 0 sales with that one too.


    Viari Rose May 25, 2014 at 9:33 pm

    Giveaways are used to bring more traffic, in from twitter, facebook, Goodreads, etc.

    Most tour companies state it on their blog. I’ll use Goddess Fish for an example.
    “We make no guarantee of sales during a tour, though many authors experience a sales increase. The focus of the tour is for you to gain exposure and build a fan base.”


    Viari Rose May 25, 2014 at 6:22 pm

    Actually, the main purpose of a book tour is building your author brand. Selling copies of the title your touring is a bonus.

    @Greg While you may get better results from eBook Advertising sites, that is not always the case, each book is quite different to market. For what works for one book, might not work for the other. As for the site audience, I find that most bloggers actually have a much bigger social following than their site. Did you take that into account? Or perhaps you had a bad tour experience, which can sometimes occur.


    Greg Strandberg May 25, 2014 at 9:07 pm

    I’ve done 2 blog tours and got 0 sales from both of them. Comparing the site metrics using Alexa (not the best) I found that many of the host sites ranked worse than my own site. So perhaps in that regard it’s not surprising I got 0 sales.

    Host sites’ reliance upon gift card giveaways can also ensure you get interest only in what you’re giving away, not in what you’re selling.

    In regard to author branding, I don’t know anyone buying that when they’re booking a blog tour. Sure, you can argue that, but there’re no measurable results to compare your investment to. The same argument could of course be made with all eBook marketing, or marketing in general, but I don’t buy it.

    People want sales, not the possibility of sales down the road. And that’s where we’re getting to expectations. Many authors’ are out of whack with reality, but if building an author brand is the main purpose of an eBook blog tour, and not selling books, then they’re even further out of whack than I previously realized.


    Rebecca N. Caudill March 31, 2015 at 6:33 am

    I asked my blog tour company – one mentioned above – for stats/metrics for the sites they secured for me and was told that they don’t have that information. I had to look it all up on my own and what I found was discouraging. In many cases the blogs that appeared to have large followings was mostly due to those subscribing who are only interested in giveaways.


    Stone Patrick April 26, 2014 at 9:20 am

    Thanks, Greg, for the content in your article. I checked out all of your recommendations and found that the services offered by each are comparable to one another. It seems that the distinguishing factor is the proven success that these companies provide, or else they wouldn’t continue to be in business.


    Greg Strandberg April 26, 2014 at 9:36 am

    Thanks, but I think another overriding factor may be the gullibility of authors.

    I did two blog tours, in March and April, and didn’t get a single sale from either. Many times “readers” are just interested in getting your $20 Amazon gift card, which many tour sites make you give out besides paying for the tour package.

    Another thing you have to look at is the host sites. What’s so frustrating for authors is that you often have no say in which sites you’ll be on.

    Take those 2 tours I did. All of the host sites had fewer people going to them each day than my own site. So I’m actually reaching a smaller audience, and from what I found, many times these host sites don’t have anything to do with my genre.

    Many blog tour sites do not care about you. I still get a lot better results from eBook advertising sites and those sites that send out direct discount emails to subscribers.


    Emma March 11, 2014 at 2:27 pm

    my favorite ebook reader site is http://www.ebooook.com/


    John Mellor February 25, 2014 at 11:55 am

    For those still seeking non-fiction tours I found this on Fire and Ice book tours http://fireandicebooktours.wordpress.com/book-tour-packages/

    Non-Fiction Genres: Art & Photography, Biography & Memoirs, Business & Finance, Celebrity & Pop Culture, Music, Film & Entertainment, Cookbooks, Cultural/Social Issues, Current Affairs & Politics, Food & Lifestyle, Gardening, Gay & Lesbian, General Non-Fiction, History & Military, Home Decorating & Design, How To, Humor & Gift Books, Journalism, Juvenile, Medical, Health & Fitness, Multicultural, Narrative, Nature & Ecology, Parenting, Pets, Psychology, Reference, Relationship & Dating, Religion & Spirituality, Science & Technology, Self-Help, Sports, Travel, True Adventure & True Crime, Women’s Issues.

    Don’t see your genre listed? Send us an email above! We tour most books!


    Dana Michelle burnett February 20, 2014 at 6:09 am

    I’m a big fan of guest blogging and blog tours as a way to get the word out and build your author brand. I’ve used Sizzling PR twice with good results and Lady Amber tours, both were super easy to sign up with and were great to work with. I have a new release coming out in the summer and I’ll have to check some of these others out too!


    Greg Strandberg February 20, 2014 at 10:13 am

    Thanks, Dana. I haven’t tried those two sites, mainly because the books I write probably wouldn’t interest them. I’m glad you got some good results from them and hopefully others will as well.


    Michael John Sullivan February 12, 2014 at 4:28 am

    Thanks so much for sharing your knowledge. I have a children’s series called The SockKids. I’m looking to do a blog tour. However, I’m not looking to get involved with a tour that features websites with eight or nine followers. If you have any thoughts, I’d appreciate them. Thank you so much!


    Greg Strandberg February 12, 2014 at 12:55 pm

    Hi Michael,

    I don’t think any of the sites listed here are going to be using host sites with just a handful of followers.

    If you sign up for a tour you probably won’t know what their host sites are. The better sites have tons of sites they work with, and will put you with some based on genre.

    You’ll usually get an email a month before telling you what site you’ll be on and on what day. That’d be a good time to run an analytics check on that site (Alexa is free although some question its reliability) to get an idea of just how many visitors they have.

    Really, I think communication is key, and the more emails you send to your service asking and prodding, the better you’ll probably do.

    If you but the book I wrote on 50 sites I make it pretty clear when there’s a site I question. Many seem just like you talk about, and I tell readers that, while this site could get you some eyes, it might not be worth the price.


    Richard Pawlowski February 6, 2014 at 3:50 pm

    Well, I feel like a kid in grade school because I had no idea of what a blog tour was. Never even heard of it until this article – duh? Thanks a bunch for taking the time to do it for us all.

    I’m also thankful for many of the comments too, because of the additional info about non-fiction books. I’m about to put my second book out and not sure – even with this new info – where I might start with a non-fiction work titled The New Power of American Women. Any suggestions? Anybody? http://www.newpowerofamericanwomen.com


    Greg Strandberg February 6, 2014 at 3:55 pm

    I’m glad you got some new promo ideas, Richard.

    I wish I could answer your non-fiction book question better, but I can’t. I sure know what one of my next blog posts is going to be about though! :)


    Tina Chan February 6, 2014 at 1:13 pm

    Nice post! I’m actually an avid book blogger and help host many tours (I’m a tour host for Bewitching Book Tours and Rockstar Book Tours.) I can’t stress how important it is for authors to help bloggers and vice versa for a successful tour. As a blogger, I often tweet links with the link to the book tours and post the book links on GooglePlus. There is a good 30-50% increase of hits if the author also helps promote the book tour by retweeting or resharing the book tour links! Plus, Giveaways are a HUGE draw for more hits–especially on twitter using #giveaways.


    Greg Strandberg February 6, 2014 at 1:19 pm

    Wow, great tips, thanks Tina!

    Lots of sites offer advice for authors to make their tour better, but I have a feeling many don’t read this advice enough, and plus, I’ve gotten the impression that many sites just don’t seem too concerned about the authors after they’ve paid. Long-term, I just don’t see how that helps anyone.

    Looks like Bewitching and Rockstar are two that have authors’ backs, thanks!


    S. A. Huchton February 6, 2014 at 9:19 am

    I’m actually familiar with all of the tour companies listed here, but I’ve used a few others as well. Lady Amber’s Tours and Girls Heart Books are two I’ve used before that I’ve had good results with. One thing authors should understand, however, is that when you hire out for this stuff, you do lose a little control. Your results may vary, as each tour coordinator has a different reach and there’s variations in levels of communication and how much work an author has to do to make everything run smoothly (read as: do your research). I’ve found that not corresponding directly with the bloggers does decrease the chances of posts going live when they’re supposed to, where they’re placed in the lineup for the day (your post may get buried if it’s a busy blog), and also affects how much they plug you on social media if you don’t have a personal connection with them. So, authors take note: keeping track of bloggers on social media and responding with a thank you for sharing the link, as well as commenting on the posts, goes a long way to show appreciation for their work, and increases your chances of them working with you in the future!


    Greg Strandberg February 6, 2014 at 11:56 am

    Great tips! I like the idea of emailing the host sites personally and I think I’ll have to do that for my upcoming tours.


    Bertena July 6, 2014 at 3:26 am

    I am getting ready to use Lady amber’s Tours for my non fiction book later this month.
    I have faith in her as I am one of her bloggers too and she is very professional.


    Kathryn Jankowski February 5, 2014 at 10:46 am

    Love this post! Thank you for taking the time to put it together.


    Greg Strandberg February 5, 2014 at 12:41 pm

    Thanks for reading, Kathryn!


    Marla Markman February 5, 2014 at 8:24 am

    Greg, informative post, but I have the same question as some others. What sites would be best for business how-to books? Most of the ones you mention are for fiction books.


    Greg Strandberg February 5, 2014 at 12:40 pm

    Yeah, Marla, this is the same problem I have.

    See, all of these sites focus on novels. And really, is that a big surprise?

    Anyone writing eBooks will tell you the money’s with novels. Now, I have quite the collection of non-fiction how-to books, so that doesn’t really help me one iota.

    And let’s not get into how many of the promo sites don’t give you much of a boost for books like that – usually they’re non-fiction mailing lists are much smaller.

    So what can you do?

    I’d take a couple of these sites above, one with large amounts of traffic or followers, and then look at some of those past tours. Are there any that have non-fiction books? And contacting one or two to ask is also a good idea.

    Honestly, I don’t think you’ll have much luck as most of these blogs just don’t focus on that and therefore don’t have the audience.

    So in other words, when it comes to promoting non-fiction books I’m about as clueless as the rest of ’em :)


    Sylvia February 5, 2014 at 6:22 am

    i could kiss you or name a first born after you (if I could still have children)

    This was an awesome article!


    @SylviaHubbard1 February 5, 2014 at 6:25 am

    PS I just bought yr book on amazon. Love it!!


    Greg Strandberg February 5, 2014 at 12:31 pm

    Thanks a lot, Sylvia! I hope you can get a good boost from some of the sites in it.


    Connie B. Dowell February 5, 2014 at 6:06 am

    Great article, Greg!
    I wish I could do one of these tours, but my book is how-to/educational. Fiction authors have all the fun! ;)


    Shelley Sturgeon February 5, 2014 at 6:37 am

    Greg, do any of the site mentioned in your e-book help with blog tours for non-fiction books?


    Fiona Ingram February 5, 2014 at 6:40 am

    I think it depends on the subject matter, but if you email me I am willing to make some suggestions.


    Greg Strandberg February 5, 2014 at 12:30 pm

    I just did a quick search through the book of the 50 sites and I don’t have anything for non-fiction.

    Shelley, that’s frustrating. I have about 10 to 15 non-fiction books out myself, so I know how hard it can be to get some promotion on those.

    Most sites I visited for this book didn’t have a whole lot on non-fiction.

    For instance, one site I have listed, Lola’s Blog Tours, does everything but non-fiction.

    I think your best bet will be Goddess Fish Tours. They’ve done 1,100 tours in 5 years and I find it hard to believe they’ve never done a non-fiction book.

    I could be wrong, but I think it’d be worth your time to contact them and ask.


    Connie B. Dowell February 5, 2014 at 2:49 pm

    Thanks, Greg. It does seem that all book tour providers do focus on fiction exclusively, but to me that isn’t a surprise. It seems that the tour stops are on book review blogs. As far as I know, nobody reads book review blogs to find out about the latest nonfiction book (perhaps a popular history book might be an exception, because it could read like a story), they read them to learn about the latest novels.

    While I can imagine a way in which one could put together a nonfiction book tour, I think it would look pretty different from a fiction tour. Definitely less focus on cover reveals, as nonfiction covers are more eye-catching than pretty. Reviews would be hard to come by too, I think. Instead, what it might entail is a series of guest posts or interviews about topics related to the book with a blurb or word or praise for the book included. Thus, I can’t see it working like a tour in the same sense, as in a coordinated series of appearances on different blogs in subsequent days. I just don’t see readers following along the tour the same way they might for fiction, but I could be wrong. Anyone else care to weigh in on this?

    Basically, a book tour company could arrange this, but it doesn’t seem to fit with what I’m guessing is their business model. I don’t work in book tours, so I’m just guessing here. I guess they have established relationships with certain bloggers or groups of bloggers, thus having a network to tap into when they book a tour for someone. I’m guessing that they don’t go and research new blog stops much. Am I wrong? It seems like someone could do this (at a higher price than fiction tours because of the labor involved) but the fiction tour businesses operate in a different way, so no one has filled this niche yet.

    Please, anyone who’s more knowledgeable, correct my many guesses and assumptions!

    Greg Strandberg February 5, 2014 at 2:57 pm

    I think most of your assumptions are fair, Connie.

    Many tour sites do operate heavily on “review blogs,” where the main intention might be just to get reviews for a book, not so much readers or even sales.

    I think many of these “reviews only tours” are for those looking to open up more advertising options for themselves with the big direct email advertisers like BookBub. Of course many others are just hoping more reviews will make their book more enticing to readers scrolling through Amazon.

    The sites I included in this post, many of them at least, are run by authors and I think they’re better for most people reading this site. I think some sites could do non-fiction and probably know from past experiences which sites might work.

    I think you’re right that that’ll be more work for the tour services and that most probably shy away from it. The book I wrote has 50 sites, and honestly, I got the impression quite a few just take your money, put you on a list, and then forget about you. I can’t help but think many of those host sites showing your book will have the same attitude.

    And I think you also get what you pay for, or even have the chance go get ripped-off. Some sites just charge $20 or even less for a tour; some charge more than $1,000 for about the same thing.

    I think it really comes down to authors narrowing their choice down to 2 or 3 sites, contacting them, looking at past tours, looking at those books now on Amazon, and a few other factors for your genre. All of those things can give you a good experience.

    PJ February 6, 2014 at 11:41 am

    Excellent ideas. Looks like we’ve got enough non-fiction product between us to join forces. May be there is room for cross promotion. If you non-fiction, non-tourable authors want to explore a few ideas with this non-fiction author, let me know. Love to hear about your tour experiences, too.

    FYI: Here’s my tour-ready, business non-fiction, “What’s Your Point? Cut The Crap, Hit The Mark & Stick!”

    Jason Kong February 11, 2014 at 10:32 pm

    I don’t know of any non-fiction blog tour sites. But I do think non-fiction writers are in a good position to arrange their own blog tours like Connie Dowell described below.

    Why? Because if you blog (and non-fiction writers should), you’ll be exchanging ideas with other bloggers within your niche well before you publish your book. You’ll be linking to each other’s blogs, connecting, and talking. You’ll get to know each other and everyone’s views within the domain.

    So when the time comes and your book is released, you can arrange a window of guest posts and interviews hosted on the various blogs, because you’ll have relationships with the bloggers on your subject. Joanna Penn guest posted on The Book Designer when her book “How to Market a Book” was released, and had other bloggers talk about her book in the self-publishing/writing space around the same time.

    Back in 2010, Seth Godin had a massive blog tour for his book Linchpin which you can see here:


    There’s probably no one else that could have organize such a well-known set of bloggers like Seth, but you can get an idea of what a non-fiction book tour could look like.


    Greg Strandberg February 12, 2014 at 12:45 am

    Those are some great pointers, Jason.

    I can’t help but think indie and hybrid non-fiction authors will band together more in coming years. And unlike fiction authors, I think non-fiction authors can band together across niches.

    Some are so small there’s just no way you could go it alone. I do ESL (English as a Second Language) and I’d have to get creative since the number of active blogs in that niche (that I know of) is quite small.

    So why not travel, foreign food, import products, photography, and many other blogs, or niches, I can’t even think of.

    The point is, there’s a lot of possibilities for non-fiction authors to cast a wider net than they are now. I think it’s too fragmented at the moment.


    Bertena July 6, 2014 at 3:25 am

    I have used Bewitching Tours for my non fiction book and am looking for other outlets too. It was hard to get good reviews because reviewers were like “well I thought this was fiction (when it even states so on the title) and it was too much information or something like that lacking intelligence.
    What I did find that was good was cover reveals and book blitz. It got it out to people who may be interested and from there I go tours that brought more meaning.
    I also used to own one of these onlive blog tour companies about 4 years ago and quit when I got a full time teaching job at my college so I had inside experience.
    Many times you may have to look for blogs that have topics that your book is about and approach them. I do.
    Now in saying that, my book is non fiction vampires and you would be surprised at the people that expect me to talk about cute guys rather than monsters..lol
    Well good luck!

    John Mellor February 24, 2014 at 3:42 pm

    Well, I just looked at some of the touring sites you list here and on the front page of Enchanted Book Promotions it says: “… We’ve hosted tours in the past for every genre ranging from non-fiction to thrillers to children’s book.”


    Carol Fragale Brill February 5, 2014 at 5:07 am

    Greg, thanks for these great resources. I didn’t realize there were sites that coordinated tours–thought it was something I had to figure out for myself.
    very valuable info. Thanks for sharing.


    Carol Fragale Brill February 5, 2014 at 5:10 am

    p.s. Are tours generally only useful for the initial launch, or are they also successful to reenergize a book that’s been out for a while?


    Fiona Ingram February 5, 2014 at 6:39 am

    I have done a blog tour a year since my first MG adventure came out and now that book 2 is nearly ready, I will be doing a combo. Most blog hosts have readers and supporters that are different, so you cover new ground every time.


    Greg Strandberg February 5, 2014 at 12:26 pm

    Thanks for reading, Carol.

    When I was going around to sites I generally got the impression that many authors try to time their release for a book tour.

    Now, most sites require you to submit a book 6 to 8 weeks in advance, so that can be tricky.

    To give you an idea, I’ve got a tour planned next month with Goddess Fish and another one for April with Sage’s Tours. Both of those I scheduled when I released the novels (I’m doing 2 different books) and so now I have to wait.

    I don’t really mind this because I can’t do much else. I mean, those 2 books have no reviews so no other sites will advertise them, and I don’t want to give them away. Waiting 6 to 8 weeks for a tour that hopefully will produce some sales and net me a couple organic reviews is worth it in my mind.

    I think getting an old, forgotten, or neglected book some attention is probably easier with a blog tour than many other promo offerings, and may be more effective long-term.


    Rebecca December 2, 2014 at 12:24 pm

    You can re-energize any book that has been out for awhile on a book tour.


    Greg Strandberg December 2, 2014 at 1:39 pm

    True, but it’s awfully hard to energize them in the here and now when the average blog tour service requires 6 to 8 weeks advance notice.

    That’s very frustrating for authors that would like to see some action sooner, but can’t…unless they go for perhaps ‘sub-par’ services.

    I still think a site like BookSends or Bargainbooksky can give more bang for their marketing buck, and you see results a lot faster.

    Blog tours, the results are often gift-card hoarders looking for today’s Rafflecopter giveaway. I’ve seen many, many like that…and that’s just another cost on top of the blog tour that many authors are expected to pay, a gift card for a winner.

    It’s kind of a bummer, to tell you the truth.


    Rebecca N. Caudill March 31, 2015 at 6:22 am

    This is exactly what I’m dealing with.

    Fiona Ingram February 5, 2014 at 4:10 am

    I love blog tours and will vouch for them as being the best way to get your book seen by a wide variety of people. I have done 4 blog tours, and only one was a bit of a let-down, although the organisers were tops but some of the hosts did not follow through. The other three were just fantastic with lots of enthusiasm from hosts and bloggers, and the spin-off was doing MANY blog posts on getting kids to like reading. Of course I have turned those posts into articles which are useful for my author profile. That was for my Middle grade adventure series, and kids’ books generally do not have an easy time finding blog tours. I also write Romance under a pseudonym and am having a good tour so far with another organiser. I must say, getting romance books on a blog tour is also easier. If there are any children’s authors who would like the names of the tours I followed, then let me know.


    Karen February 5, 2014 at 6:29 am

    Fiona, I write and illustrate children’s picture books. I would love any info on helpful outlets or blog tours. I was just about to pose a question here in the comments asking Greg if he had any suggestions. How should I contact you? I have a contact form at my own site, eriginalmedia.com — but let me know how you would prefer being contacted. Thanks for the kind offer of sharing your list!


    Fiona Ingram February 5, 2014 at 6:37 am

    Hi Karen,
    Email me at fiona.ingram@telkomsa.net or fiona@fionaingram.com. I have two very specific options that would do a great job with your genre/age group. I will also give the names of the other tour operators, but these two are right up your street.


    Dan Miller March 12, 2015 at 9:22 am

    I am a children’s author and illustrator and I am interested in doing a blog tour for my children’s books. Any help on this would be greatly appreciated!


    Michael N. Marcus February 5, 2014 at 1:12 am

    Thanks for doing the research for the rest of us.


    Greg Strandberg February 5, 2014 at 1:29 am

    You’re welcome! It was a great learning experience personally that will help me market more effectively for years to come.


    Greg Strandberg February 5, 2014 at 12:20 am

    Thanks for the opportunity to guest post today, Joel. I hope people get some useful info for some time to come!


    Greg Strandberg November 20, 2014 at 8:01 pm

    Ekie, comments like this help no one, yourself least of all.


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