Video: John Kremer on Book Marketing in 2012

by Joel Friedlander on January 24, 2012 · 11 comments

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Last week I had a chance to sit down with John Kremer and have a chat about book marketing.

I don’t think John needs much of an introduction, but for those new to the indie publishing scene, you really ought to get to know him and what he has to offer indie authors.

John is the owner of Open Horizons publishing in New Mexico and his website, is the largest collection of marketing advice for indie authors anywhere online.

John is the author of several books including the classic 1001 Ways to Market Your Book, and he runs The Book Marketing Network, a social media site with a membership of over 7,000 authors, self-publishers and others involved in writing, producing and marketing books.

I was curious to see what John thinks are the best practices for authors who are marketing today, and he really delivered. This video is full of actionable advice, tips and ideas from a man who has been studying and practicing book marketing for over 25 years.

Here’s the interview, which runs 43:56. (If you don’t see the video, please refresh your screen.)

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Discussed in this video:

John’s three top tips:

  1. Build relationships with bloggers
  2. Blog tours with big blogs to be effective
  3. Social sites where readers congregate

Topics discussed:

  • What killed the Amazon Bestseller campaigns
  • The role of social media in book marketing
  • John’s three favorite social networking sites and why
  • How to connect with thought leaders on social media
  • Automating your marketing efforts
  • How John uses Twitter lists
  • Why John doesn’t check his Twitter DMs
  • How blogs help authors market
  • What to do about ebooks
  • A quick way to raise your book’s ranking in the Kindle store
  • The problem with book trailers
  • The power of women in book marketing


Blog Note

I’m on a serious deadline, so no blog post tomorrow. You might want to watch the first half of this video today, since it runs almost 44 minutes, and come back for the second half tomorrow. Just saying.

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    { 6 comments… read them below or add one }

    Joanna Penn January 28, 2012 at 10:44 am

    Great interview Joel & John. I really enjoyed hearing about new ideas like DeviantArt and WattPad which I’ll have a look at. You both teach so much, and we all appreciate that.
    On, I’ve been using it for a while but it doesn’t allow non-US citizens to buy or sell ebooks which is crazy, but there you go.
    So I just give away material there.
    On the auto-RT, I know who you mean and I wondered how he did it – now I know :)
    Thanks, Joanna


    Joanna Penn January 28, 2012 at 10:45 am

    extra point – on Amanda Hocking’s Zombiepalooza – would it have been so effective for other ‘not so trendy’ genres? I’ll check out John’s course.


    Sharon Beck January 25, 2012 at 11:19 am

    I started getting John Kremer’s material as well as yours to help me make the best use of my time. Thanks for posting the such useful info!


    Deb Simpson January 24, 2012 at 6:34 pm

    I am an avid follower of your blog, and often repost your articles, with my comments and recommendations

    this article with John was absolutely what I needed and will be recommending to others

    I am a local author, indie publisher and President of the Tn Writers Alliance a nonprofit supporting writers in TN

    Again, Thank you!

    Deb Simpson


    Joel Friedlander January 25, 2012 at 3:32 pm

    Deb, thanks so much for your support, and for helping to educate indie authors.


    karin mesa January 24, 2012 at 9:08 am

    thanks for this excellent interview with John Kremer. I’ve started his blog tour palooza course and the interview was added info!


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