Video: The Book Marketing Continuum

POSTED ON Jul 20, 2012

Joel Friedlander

Written by Joel Friedlander

Home > Blog > Marketing, Self-Publishing > Video: The Book Marketing Continuum

Authors who are new to self-publishing can have a hard time understanding how all the parts of this puzzle fit together:

  • Do I need 2 ISBNs?
  • Should I print digital or offset?
  • Can I publish ebooks and print books at the same time?

Hey, that’s understandable, because book publishing is an industry caught between centuries-old traditions, practices and ways of making books, and the onrush of new technology that’s changing all of that at the exact same time.

So I guess it’s no surprise that book marketing seems to be just another piece you have to “figure out” and then just get it done, another to-do item on the path to publication.

But book marketing means so much more than that. In this 12:52 video, you’ll learn about what I call the book marketing continuum, a kind of amazing loop of success that you can travel with your book throughout its history.

It brings into play social media, book launches, repurposing your content and a whole lot more.

Have a look and let me know what you think.

Here’s an audio version if your prefer to listen, but then you’ll miss out on all my whiteboard drawing:

Photo by OliverN5

Joel Friedlander

Written by
Joel Friedlander

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