Video: Bookstore Distribution

POSTED ON Jul 27, 2012

Joel Friedlander

Written by Joel Friedlander

Home > Blog > Marketing, Self-Publishing > Video: Bookstore Distribution

It’s been said lots of times: bookstores may be the worst place for a self-publisher to sell books.

In this video I explain why, including:

  • The three key elements that have to line up for you to be successful in bookstore distribution.
  • Why print on demand books don’t work for bookstore distribution
  • The reason you’ll need to spend thousands of dollars up front and at risk to pursue this distribution channel
  • The many players you’ll require to get your book the attention it will need
  • How to “work the numbers” to see if your book will succeed in distribution

If you’ve ever thought of selling your books in lots of bookstores, take a few minutes to watch this 8:52 whiteboard video and let me know what you think.

Here’s an audio version if your prefer to listen, but then you’ll miss out on all my whiteboard drawing:

Is this the right path for you and your books? Or do you see this in your future in publishing?

Photo by Aaron Gustafson

Joel Friedlander

Written by
Joel Friedlander

Liked this post? Share it with friends!

More Helpful Articles