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You are here: Home / Self-Publishing / This Week in the Blogs, October 31 – November 6, 2010

This Week in the Blogs, October 31 – November 6, 2010

by Joel Friedlander on November 7, 2010 5 Comments


Fall colors are everywhere, sweaters have made their appearance in balmy Northern California. Lots of technical articles this week on ePub and InDesign, a good read on the future of publishing, newly coined words, and some advice about creating your titles and subtitles. It’s Sunday, relax and catch up on your reading.

Mick Rooney on POD, Self-Publishing & Independent Publishing
Reassemble or Be Damned (or how humpty-dumpty publishing should be put back together again)
“Remember, the book is no longer intrinsically a physical paper product. Its strength is now it’s rebirth as a piece of digital content – capable of dissemination into a multitude of delivered channels. Publishers need to acknowledge they are going to have to do what they did hundreds of years ago when they moved from being simply printing presses to being publishers. Now, the real adjustment and challenge is for them to alter their models of business and move from being publishers to providers of ‘content’ products.”

L.J. Sellers on The Blood-Red Pencil
2010’s New Words
“Fellow word lovers, I thought you might like to see a sample of the new words, phrases, and abbreviations that were added to 2010 New Oxford American Dictionary.”

Cari Jansen on carijansen.com
Footnotes and Endnotes with InDesign…
“Regardless of how you import the styles and formatting from Word, it is a good idea to set-up a character style for the footnote reference text and a paragraph style for the footnote text.”

Liz Castro on Pigs, Gourds and Wikis
Editing EPUB files right in the iPad
“Being able to make edits directly to your EPUB on the iPad (or an iPhone) is a huge time saver.”

Brian Scott on Book Publishing News
Book Marketing and Book Publicity: Why a Book’s Subtitle is So Important
“A book’s main title is designed to make an impact, catch attention, and pique interest. The subtitle does the rest of the work. It explains, or should explain, in a very specific way exactly what a book is about.”

And for Something A Little Different . . .

Jennifer Kennard on Letterology
America Needs Typography 101
“There is one thing that has become crystal clear to me: America needs to learn how to make their own signage. It’s like learning how to make a good thought bubble, except without Comic Sans.”

Image licensed under a Creative Commons Attribution 3.0 License, original work copyright by kloniwotski, http://www.flickr.com/photos/kloniwotski/

Filed Under: Self-Publishing, Social Media Tagged With: Brian Scott, Cari Jansen, Jennifer Kennard, L.J. Sellers, Liz Castro, Mick Rooney, self publishing

journal marketing

Reader Interactions

Comments

  1. Roger C. Parker says

    November 7, 2010 at 11:25 am

    Dear Joel:
    Loved the post, both the perspective of Mick Rooney’s publishing business model as well as the fun of discovering Jennifer Kennard’s Letterology and her America Needs Typography 101 and associated photos.

    Great job, as usual.
    Roger

    Reply
    • Joel Friedlander says

      November 7, 2010 at 5:52 pm

      Thanks, Roger, great to have you.

      Reply
  2. Charlotte Rains Dixon says

    November 7, 2010 at 7:33 am

    I love the first quote from Mick Rooney, food for thought. It is interesting, to say the least, to be in the middle of a monumental shift in publishing, and watch how people react to it. And, I love the photo of the tree.

    Reply
    • Joel Friedlander says

      November 7, 2010 at 5:52 pm

      Charlotte, that tree stopped me as well. Thanks for visiting.

      Reply

Trackbacks

  1. Tweets that mention This Week in the Self-Publishing Blogs, October 31 – November 6, 2010 — The Book Designer -- Topsy.com says:
    November 7, 2010 at 6:31 am

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