From the look of things in the blogs, it seems that a lot of people are thinking about book marketing. And hey: why not? It’s the most popular subject of all, and when it comes right down to it, how effectively we market our books—communicate our passion as well as the benefits of our books—the more satisfying publishing can be. So take a look through these outstanding articles, and keep learning from our peers and colleagues. You can’t go wrong that way.
Sean Platt and Johnny B. Truant on Copyblogger
100% of Independent Publishers Who Do This Will Sell More of Their Work
“Whether you’re writing fiction or nonfiction, smart writers who know how to build their catalog around funnels will always make more money directly with their words than writers who publish their work using the old “hope and pray” business plan. Here’s how you do it.”
Kimberley Grabas on Your Writer Platform
To Blog Or Not To Blog: Is It Really Necessary?
“Normally, I’m firmly entrenched in the hate-it-avoid-it camp, but this can be disingenuous advice for writers who haven’t been given the whole picture and are searching for corroboration that blogging (and fingers-crossed, the whole marketing make-work project in general), is just a waste of writing time.”
Angela Ackerman on Jane Friedman
The 7-Step Business Plan for Writers
“Imagine your year ahead and what you would like to accomplish as a writer. What will help you reach your goals, whether it’s publication, releasing more books, beefing up your online visibility, or honing your craft? Write down everything that you want to accomplish, and don’t forget smaller goals, as these are necessary steppingstones to achieving larger ones.”
Lori Culwell on The Creative Penn
Getting Maximum “Bang” for Your Book Description Buck: an SEO/ Author’s Perspective
“This method involves your book description, and if you’re anything like the countless publishers and authors I’ve worked with (as well as myself), you are not using all the space you’ve been given in the description.”
Kristen Lamb on Kristen Lamb’s Blog
What Makes You So Special? The Magic to Selling Books
“And there are a lot of writers out there paying for fancy marketing and ad campaigns thinking it’s the Golden Ticket. … But this is no longer enough. We have to be unique, special, offer value, connect to the consumer and be able to answer the critical questions… WHY US? WHY OUR BOOKS?”