This Week in the Blogs, April 10 – 16, 2011

by | Apr 17, 2011

Everything outside my window is in buds, and spring cannot be denied. Neither can the move toward independent publishing on the part of best-selling authors, incredible though that may seem. Also, some advice on e-books, cautions about book fairs, lots of tips for marketing your book, and a tip for type-loving e-book creators. Enjoy.

Bob Mayer on A Newbie’s Guide to Publishing
Guest Post by Bob Mayer
“My last three book deals with (St. Martins) totaled over a million dollars, so I’m walking away from something significant. I’ve also hit all the bestseller lists, NY Times, Wall Street Journal, Publishers Weekly, but that doesn’t equate directly to the bottom line.”

Anne Hill on The Huffington Post
What Authors and Readers Need to Know About eBooks
“Here is my list of digital publishing’s most obvious advantages, as well as some strong cautions for both authors and readers.”

Victoria Strauss on Writer Beware Blog
Book Fair Bewares
“Less reputable publishers, by contrast—many of which use the majority of their marketing power not to sell books and rights but to turn their authors into customers—may see book fairs, and the mystique that surrounds them, as just another item they can hawk. Here are a few real-life examples.”

Sue Collier on Self-Publishing Resources
27 things you can do to promote your book—Before you write it, before you launch it, and after you’ve published it
“In this post, I’ve listed those things you can do before you start writing, before you launch, and after you’ve published. Follow this list, and you should be on your way to developing a solid author platform—and selling more books.”

Liz Castro on Pigs, Gourds, and Wikis
Embedding Fonts in EPUB- iPad, iPhone AND nook
“Here’s how to embed fonts into an EPUB book.”

A Self-Publisher’s Companion

I was excited to be a guest of Tom Evans’ (TheBookwright) on his Blog Talk Radio show, the Barefoot Book Show. If you’d like to listen to the interview, you can use this player:

Listen to internet radio with TheBarefootBroadcast on Blog Talk Radio

Be sure to check out Tom’s site and the many resources for writers he makes available.

Photo by dsb_nola

tbd advanced publishing starter kit


  1. Sue Collier

    Thanks for the mention, Joel. Great weekly wrap-up, as usual!

  2. Anne Hill

    Thanks for including my article in your round-up of great blog posts, Joel! I’d love to hear from anyone who thinks I may have missed an important point either on the pro or con side of the ebook equation.

    • Joel Friedlander

      Sure, Anne, it was a great summation-in-this-moment. The one thing we can say with utter certaintly is that everything will change, and probably pretty soon.

      Yesterday I walked into our local Stapes and was confronted with 4 large displays facing the doors that they were getting ready to hold Kindles, Motorola and Blackberry tablets, and (oops) the Flip. Just amazing how fast this is happening, like we have gone over the tipping point.

      • Anne Hill

        I just heard that Cisco is killing the Flip camera—sacré bleu! Just as I was about to buy one for my new videocast series! As you say, though, things are changing so fast it’s only a matter of time before something even better and more amazing takes its place.

        • Joel Friedlander

          Anne, from what I hear a lot of people are using the Kodak similar to the Flip, and it has better input ports.

          But the thing that may have killed off the Flip is smartphones—HD Video in your pocket all the time.

  3. bettymingliu

    i second darby’s opinion! i didn’t have time to read all of your offerings here. but i clicked on the newbie guide and 27 things — and found both of them so, so helpful. thanks, joel! p.s. — started reading your book and really enjoying it.

    • Joel Friedlander

      Hi Betty, thanks for that. I have to admit I was a little concerned about proressionals like you reading my book, but I’m glad you’re enjoying it.

  4. Darby Harn

    Joel, I just wanted to say how much I appreciate your website and especially articles like this, which provide invaluable resources for me. I’m taking the plunge into self publishing with my novel this year, and it’s been an education. Thanks again!

    • Joel Friedlander

      Thanks, Darby. You’re smart to educate yourself before diving in, it will make all the difference.

  5. Bob Mayer

    Appreciate the mention. It’s been an exciting ride so far. Every week new milestones are reached.

    • Joel Friedlander

      It has been fascinating watching your progress Bob, and I wish you all the best with your book launch.


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