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Writers' Blogs: 5 Essentials for Engaging Your Readers

by Joel Friedlander | Jul 25, 2011 | Author Blogging 101, Marketing, Self-Publishing, Social Media

The instructions to authors have been repeated up and down the publishing line over and over: blog, blog, blog. Last year, Simon & Schuster urged all their writers to get going on their author blogs. Every author I’ve spoken to in the last year has told me they...
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