by Joel Friedlander | Apr 13, 2011 | Book Production, Self-Publishing
I’m finding in talking to new self-publishers that many people don’t quite get how the discounting works in different parts of the book distribution system. This is vital to understand because it affects whether your publishing company will make a profit...
by Joel Friedlander | Apr 11, 2011 | Writing
We went down to Borders today. It was like a courtesy call, stopping in at the home of the bereaved. The community gathers mourning the loss of the big store next to Toys R Us and Barbeques Galore. It was my book design research lab. The store that had killed the...
by Joel Friedlander | Mar 28, 2011 | Marketing, Self-Publishing, Social Media
It’s almost exactly ten weeks since I decided to take the plunge into my blog archives to see if I could wrestle an actual book from its depths. If you’ve followed along, you’ve seen me take these steps: Find ways to create a book from blog articles....
by Joel Friedlander | Mar 26, 2011 | Self-Publishing, Social Media
Part of making yourself available in social media is that you are available. Quite a few people read the blog on a daily basis, and many people thinking about getting into self-publishing are confused, looking for answers. Not surprisingly, they write to me. I help...
by Joel Friedlander | Mar 15, 2011 | Book Production, Self-Publishing
One of the most common reactions people have when they decide to buy a new house is called “buyer’s remorse.” They’ve searched for a while, looked at houses, finally found the one that’s right for their family. They made an offer, maybe...
