by Joel Friedlander | Apr 11, 2011 | Writing
We went down to Borders today. It was like a courtesy call, stopping in at the home of the bereaved. The community gathers mourning the loss of the big store next to Toys R Us and Barbeques Galore. It was my book design research lab. The store that had killed the...
by Joel Friedlander | Mar 28, 2011 | Marketing, Self-Publishing, Social Media
It’s almost exactly ten weeks since I decided to take the plunge into my blog archives to see if I could wrestle an actual book from its depths. If you’ve followed along, you’ve seen me take these steps: Find ways to create a book from blog articles....
by Joel Friedlander | Mar 26, 2011 | Self-Publishing, Social Media
Part of making yourself available in social media is that you are available. Quite a few people read the blog on a daily basis, and many people thinking about getting into self-publishing are confused, looking for answers. Not surprisingly, they write to me. I help...
by Joel Friedlander | Mar 15, 2011 | Book Production, Self-Publishing
One of the most common reactions people have when they decide to buy a new house is called “buyer’s remorse.” They’ve searched for a while, looked at houses, finally found the one that’s right for their family. They made an offer, maybe...
by Joel Friedlander | Jan 17, 2011 | Self-Publishing, Social Media
Did you ever feel like you lived on both sides of a border, an issue, a trend? I love self-publishing because of the absolute finality of the process. At the end, you are left with a book in your hand, one that will probably outlast you and most of the people you...