by Jason Kong | Aug 13, 2014 | Marketing, Self-Publishing
By Jason Kong No matter what genre you write in, many others are writing there too. That leads to a competitive environment, because everyone is fighting for attention and sales. Marketing will always be a challenge when you have a lot of players operating on the same...
by Nina Amir | Jul 16, 2014 | Author Brand, Marketing, Self-Publishing, Social Media
By Nina Amir Branding seems like an activity best suited to companies, like Nike, Audi, Best Buy, Rolex, or Amazon. Books and words brand authors, right? And they do so in an authentic and organic manner. In fact, authors do need brands, but most writers don’t think...
by Joel Friedlander | Nov 10, 2011 | Author Brand, Marketing, Self-Publishing
As some of you know I’ve been conducting book marketing mastermind sessions with some top book marketers recently. Exposing myself (figuratively, of course) to the ideas and practices of these experts has changed my thinking on some topics. One of these is the...
by Joel Friedlander | Aug 9, 2011 | Marketing, Self-Publishing
Have you seen the television show Restaurant Impossible (Food Network)? The star is chef and restauranteur Robert Irvine, a British ex-military type who rescues failing restaurants in a most improbable way. A typical scenario involves an older restaurant, a couple who...
by Joel Friedlander | Apr 9, 2010 | Self-Publishing, Social Media
I’ve heard all the reasons. I’ve listened to the excuses. I’ve tried to convince people that “Twitter doesn’t bite.” In fact, the very first blog post I ever wrote was about how to get your feet wet in the Twitter pond. Okay,...
