Welcome to the world of book publishing. When you decided to self-publish you became an author-publisher, and that implies a higher level of seriousness and responsibility than someone just messing around by putting a book out. That’s why you need a plan for how...
This article is a continuation of the series that started with Basics of Book Marketing for the Beginning Self-Publisher, Part 1 and Part 2. This series is derived from an article written for CreateSpace’s new resource, Marketing Central. In this third and final...
This article is a continuation of the series that started with Basics of Book Marketing for the Beginning Self-Publisher, Part 1. This series is derived from an article written for CreateSpace’s new resource, Marketing Central. In this second of three parts, we...
Several months ago I was asked by CreateSpace to develop an article on book marketing for a new resource center they were introducing. It’s called Marketing Central, and it’s a great site for self-publishers. In Marketing Central, (a top-level menu choice...
Last month I published an article called Author Platform: What Are You Waiting For? that attempted to communicate my enthusiasm for marketing through social media and online generally. Response was strong with people chiming in in the comments. I asked one poster,...
