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The Pro Bono Marketing Staff Every Self-Published Author Has at Their Fingertips

The Pro Bono Marketing Staff Every Self-Published Author Has at Their Fingertips

by Joel Friedlander | Jan 13, 2017 | Marketing, Guest Posts

By Eva Lesko Natiello In today’s article, written by Eva Lesko Natiello (@EvaNatiello), indie authors are reminded of the importance of the decisions we make publishing our books. Enjoy, and be sure to comment below if you can think of other “staff”...
Scheduled for a TV Appearance … and then the Dreaded Unexpected Happens

Scheduled for a TV Appearance … and then the Dreaded Unexpected Happens

by Judith Briles | Mar 16, 2016 | Contributing Writers, Marketing

If there ever was a giant sucking sound in publishing/marketing related costs, PR and publicity gets the most votes. Mega thousands of dollars can be kissed off within a few months—sometimes with minimal or nil results. Most, and certainly authors, would assume that...

Got a Pen Name? You’re in Great Company – Now Here’s How to Market Your Books

by Frances Caballo | Aug 12, 2015 | Contributing Writers, Marketing, Social Media

I’ll never forget the divorce court scene in the Tina Turner movie, What’s Love Got to Do with It, when Tina battles for her name. She didn’t care about the houses or the wealth she’d accumulated with Ike Turner. All she wanted was the right to retain and continue to...

Basics of Book Marketing for the Beginning Self-Publisher, Part 3

by Joel Friedlander | Sep 21, 2011 | Marketing, Self-Publishing

This article is a continuation of the series that started with Basics of Book Marketing for the Beginning Self-Publisher, Part 1 and Part 2. This series is derived from an article written for CreateSpace’s new resource, Marketing Central. In this third and final...

Basics of Book Marketing for the Beginning Self-Publisher, Part 2

by Joel Friedlander | Sep 20, 2011 | Marketing, Self-Publishing

This article is a continuation of the series that started with Basics of Book Marketing for the Beginning Self-Publisher, Part 1. This series is derived from an article written for CreateSpace’s new resource, Marketing Central. In this second of three parts, we...
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