Every self-published author out there has a powerful, results-driven, hard-working, marketing “staff” at their fingertips.
Scheduled for a TV Appearance … and then the Dreaded Unexpected Happens
There are no guarantees in PR and publicity. Authors scheduled to do a TV program may be bumped when crises or tragedy hits. Here’s how to handle the dreaded unexpected.
Got a Pen Name? You’re in Great Company – Now Here’s How to Market Your Books
Got a Pen Name? You’re in Great Company – Now Here’s How to Market Your Books by Frances Caballo gives examples of when and why authors have used pen names and explains how writers using pen names can build a brand.
Basics of Book Marketing for the Beginning Self-Publisher, Part 3
Basics of Book Marketing for the Beginning Self-Publisher, Part 3 including measuring results and long-term book marketing
Basics of Book Marketing for the Beginning Self-Publisher, Part 2
Basics of Book Marketing for the Beginning Self-Publisher, Part 2 Marketing as communication, creating a marketing plan, and setting marketing goals
Basics of Book Marketing for the Beginning Self-Publisher, Part 1
Basics of Book Marketing for the Beginning Self-Publisher, Part 1 Why books sell, the different approaches authors take to book marketing and more