Book Promotion: Do This, Not That – January 2019

Book Promotion: Do This, Not That – January 2019

By Amy Collins Another year, another set of chances for you and your book! While I usually focus on authors and publishers in this column, this month, I am the one guilty of committing the errors in DO THIS NOT THAT. What I Did I got discouraged. I mean I got REALLY...
How to Create Merchandise for Books

How to Create Merchandise for Books

By Melissa Chan Book merchandise, a.k.a. author swag, seems to be one of the latest trends in book promotion. Today, it is our pleasure to welcome Melissa Chan of Literary Book Gifts who explains what to consider and how to go about creating merchandise for our books....
Book Promotion: Do This, Not That – July 2018

Book Promotion: Do This, Not That – July 2018

By Amy Collins A slightly different take on DTNT this month… Please, authors, if you are on social media or TRYING to get on social media, read this month’s edition of DO THIS NOT THAT. What I Did I unfollowed and deleted a romance author from all of my social media...
Book Promotion: Do This, Not That – April 2018

Book Promotion: Do This, Not That – April 2018

By Amy Collins We are going with a slightly different focus for DO THIS NOT THAT this month. We are focusing on ONE BIG DON’T. DON’T make business or publishing decisions about Amazon based on old information. Man, things are changing fast at Amazon. So, to be...