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Author Blogging 101: Blog Design

by Joel Friedlander | Nov 21, 2011 | Author Blogging 101, Marketing, Social Media

Okay, you’ve decided to start writing a blog and you’ve set up an account with blogger.com or wordpress.com or, if you listened to advice earlier in this series, you’ve got a hosting account of your own, acquired a snazzy domain name with at least...

This Week in the Blogs, November 13 – 19, 2011

by Joel Friedlander | Nov 20, 2011 | Self-Publishing, Social Media

Heading into the holidays, you can feel the year gathering itself, ready for the leap into the new. But for now, we have a lot to be thankful for, not least of which the stimulating articles we find around the blogs. Here are five for your Sunday enjoyment. Eric Smith...

Should Authors be Salespeople?

by Joel Friedlander | Nov 16, 2011 | Marketing, Self-Publishing

Ed: This article originally ran on Lillie Ammann’s wonderful site for writers, A Writer’s Words, An Editor’s Eye on October 14, 2011. I talk to writers every day who are thinking about publishing their own books. Some have friends who have...

Author Blogging 101: Blog Infrastructure

by Joel Friedlander | Nov 14, 2011 | Author Blogging 101, Marketing, Self-Publishing, Social Media

What defines a blog is a matter of opinion, but in my mind the basic element of a blog is a stream of posts that are usually presented with the newest one first. This reflects the very first blogs that were really online journals. What makes a blog a part of...

Your Author Platform: It's Not About You!

by Joel Friedlander | Nov 10, 2011 | Author Brand, Marketing, Self-Publishing

As some of you know I’ve been conducting book marketing mastermind sessions with some top book marketers recently. Exposing myself (figuratively, of course) to the ideas and practices of these experts has changed my thinking on some topics. One of these is the...
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