by Joel Friedlander | Jan 23, 2012 | Marketing, Self-Publishing
One way enterprising authors can level the playing field for their book marketing is to enlist the help of better-known, more-established figures in their field. How do you do that? By getting people to read (or scan) your book and supply a positive comment you can...
by Joel Friedlander | Jan 16, 2012 | Marketing, Self-Publishing
Video interviews online are becoming more common, and many bloggers and online content marketers are interested in taking advantage of video for lots of reasons. When you come from a print-oriented world, the move to video might seen strange, frustrating at times, but...
by Joel Friedlander | Dec 25, 2011 | Self-Publishing, Social Media
Welcome to this issue of the Carnival of the Indies blog carnival. This issue is for December, 2011. We welcome your submissions on topics related to writing, self-publishing, book design or marketing books. A collection of outstanding articles recently posted to...
by Joel Friedlander | Dec 19, 2011 | Author Blogging 101, Marketing, Self-Publishing
Writers blog for lots of reasons. You might blog to: attract new readers create a community in your genre interact with other writers about your works in progress have an outlet for your personal musings create a testing platform for experimental writing interact with...
by Joel Friedlander | Dec 16, 2011 | Marketing, Self-Publishing
Last week I had the good fortune to be invited to participate in Pitch 2.0, the first-ever community outreach event on the part of CreateSpace, Amazon.com’s print on demand division. (Disclosure: I write articles for CreateSpace’s community forums as a...