by Joel Friedlander | Mar 19, 2012 | Author Blogging 101, Marketing, Self-Publishing
SEO. When you first hear it, you wonder if it’s a type of bank loan, a new athletic conference, or a word coined by digital teens for “see you.” Soon, of course, you find out it stands for “search engine optimization.” But maybe even...
by Joel Friedlander | Mar 5, 2012 | Author Blogging 101, Self-Publishing, Social Media
There’s a pretty important decision you make when you start your author blog. In fact, it’s the second-most important decision you’ll make in the early stages of establishing yourself online. The first decision, of course, is the topic you plan to...
by Joel Friedlander | Mar 2, 2012 | Author Brand, Marketing
By Matthew Turner (@Turndog_million) Matthew Turner is a frequent commenter here on the blog and writes very useful articles that attempt to educate authors about how to market their work. Here Matt takes on the idea of author branding, and offers his own practical...
by Joel Friedlander | Feb 24, 2012 | Self-Publishing
by Marcia Degelman Marcia is one of the authors I’ve met at the monthly meetings of the Bay Area Independent Publishers Group. She impressed me with her persistence and how she kept making her book and her marketing better. I asked her to tell her story, and...
by Joel Friedlander | Feb 22, 2012 | Self-Publishing, Social Media
One thing that happens when you go to a writing conference is you end up spending a lot of time with writers. Many kinds of writers. And that can be very instructive. There were several hundred writers in attendance at the San Francisco Writers Conference, which ended...
