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Top 8 Tactics to Power Your Online Book Launch

by Joel Friedlander | Oct 24, 2011 | Marketing, Self-Publishing, Social Media

Okay, you’ve finished your book, filled out all your book metadata, and gone through the publishing process. Soon, your book will become available for sale online. For many authors, this is a critical time in the lives of their books. Why? When your book is new,...

BAIPA July 2011: Mastering Social Media for Authors with Cynthia Sue Larson

by Joel Friedlander | Jul 12, 2011 | The Joel Friedlander Archives

At this month’s meeting of the Bay Area Independent Publishers Association (BAIPA) we had the pleasure of hearing from author Cynthia Sue Larson (https://realityshifters.com/). Her announced subject was Mastering Social Media for Authors. You might be a bit...

Your 10 Step Plan for Becoming a Twitter Star

by Joel Friedlander | Apr 29, 2011 | Marketing, Social Media

Ed: This article originally appeared on BookBuzzr.com’s Book Marketing Technologies Center. This is a terrific resource for authors and I highly recommend the great collection of articles on book marketing that they are amassing. If you haven’t had a look,...

Book Marketing: Have You Tried a Sample Interview?

by Joel Friedlander | Apr 19, 2011 | Marketing, Self-Publishing

Did you ever wish that you did an interview, and in the interview you got to ask exactly the questions you most wanted to talk about? Well, here’s a fun tip on how to do just that. As part of my media kit for the ongoing book launch of A Self-Publisher’s...

Book Launch Media Kit—Using Your Testimonials

by Joel Friedlander | Mar 18, 2011 | Marketing, Self-Publishing

About a month ago I asked a small group of authors, marketers and bloggers if they would endorse my new book, A Self-Publisher’s Companion. I had in mind a number of uses for these testimonials, if I was lucky enough to get them. At that time, I said that I...
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