by Joel Friedlander | Jun 20, 2015 | Marketing, Self-Publishing
Response to the launch on Wednesday of my new Book Launch Toolkit—developed with blogger and writer platform expert Kimberley Grabas—has been remarkable. I love it when you hit on something that people really want, it tells me I’m going in the right direction....
by Joel Friedlander | Dec 8, 2014 | Marketing, Self-Publishing
When I first started learning about internet marketing, I heard this phrase “landing page” a lot. What’s a landing page anyway? And why would an author need to know about it, whatever it is? I quickly found out that “landing page” can be any web page, on a...
by Joel Friedlander | Sep 23, 2013 | The Joel Friedlander Archives
I’m just about to head back north from the Central Coast Writers Conference, which ended last night. After the last session we all headed over to Coalesce Bookstore in Morro Bay. Just walking into this store reminded me of everything I love about independent...
by Joel Friedlander | Sep 20, 2013 | Writing
Well, I’m off driving down to central California today for the Central Coast Writer’s Conference, taking place in San Luis Obispo, on the coast roughly midway between Los Angeles and San Francisco. I used to drive this coast often, and it still has the...
by Joel Friedlander | Jun 24, 2013 | Marketing, Self-Publishing
We don’t often talk about one very important part of self-publishing: it can be a lot of fun! Maybe it doesn’t feel that way when you’re trying to figure out which ISBN option to choose, or how to hire a cover designer, or which font would really be...
