Let’s talk about TikTok book covers. From publishers and book designers to marketers, knowing what makes a book cover sell is part of the job. This means understanding buyer behavior, genre expectations, color theory, and the fundamentals of design as well as...
In a previous article on the Pantone Color of the Year, we took a look at the company Pantone and its over 70 years of being in the business of color. From lifestyle products to hardware and devices, the company has almost single-handedly created a multi-industry...
In the world of books, the cover is the first thing people see. It hints at the book’s story, characters, and themes. Successful jacket designs also manage to grab people’s attention and be remembered. Different styles of book covers are popular at...
What makes cookbook covers appealing? Great-looking food, of course! You can have the best-tasting food in the world, but without quality food photography and staging, the food might as well be grayscale on a white background. When it comes to cookbook covers,...
When authors consult with me on any topic related to book marketing and publicity, I ask them a question they usually don’t expect. “May I see the book cover?” “I don’t need your help with the cover,” the author says. “I want help identifying the types of stories I...