Despite the adage to not judge a book by its cover, the truth is that readers do judge book cover images when determining what they might want to read next. Without book cover art that stands out from the rest of the books on a shelf (virtual or otherwise), your book...
It’s hard to overstate the importance of a great book cover. The best book covers grab readers’ attention and spark their curiosity about the story inside. For fantasy books, the cover sets the stage for a journey filled with wonders and adventures. A few...
Let’s talk about TikTok book covers. From publishers and book designers to marketers, knowing what makes a book cover sell is part of the job. This means understanding buyer behavior, genre expectations, color theory, and the fundamentals of design as well as...
In a previous article on the Pantone Color of the Year, we took a look at the company Pantone and its over 70 years of being in the business of color. From lifestyle products to hardware and devices, the company has almost single-handedly created a multi-industry...
In the world of books, the cover is the first thing people see. It hints at the book’s story, characters, and themes. Successful jacket designs also manage to grab people’s attention and be remembered. Different styles of book covers are popular at...
