by Joel Friedlander | Nov 15, 2010 | The Joel Friedlander Archives
I’m a big fan of local publishing groups. It’s just smart, when you’re starting on a big project in an area you don’t know, to make use of the education and help available through these groups. Where I live, we have the monthly meetings of the...
by Joel Friedlander | Sep 16, 2010 | Self-Publishing
Do you know the one thing that defeats most self-publishers who try to break into national bookstore sales? It’s not bad editing, it’s not crummy cover design, and it’s not clumsy typesetting. No, the one thing that’s always defeated...
by Joel Friedlander | Aug 26, 2010 | Self-Publishing
When I had a publishing company we spent several years building our mailing list, the kind you use for direct mail. It was a slow process because we got most of our names through classified ads by offering a free newsletter. It seemed to me that a list of people...
by Joel Friedlander | Aug 17, 2010 | The Joel Friedlander Archives
There are different kinds of self-publishers, maybe as many different kinds as there are people publishing their own books. But there’s one type of self-publisher that I would call folk-art publishers. What I mean is that folk artists are primitives in the sense...
by Joel Friedlander | Jun 14, 2010 | Self-Publishing, Social Media
The monthly meeting of the Bay Area Independent Publishers Association (BAIPA) got underway with a spirited Q & A session lead by Pete Masterson. Meeting attendance has increased recently to the point that we no longer had space for the tables we usually use for...
