• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • Self-Publishing
  • Author Blogging
  • Sitemap
  • Fonts/Typography

The Book Designer

Practical advice to help build better books

by selfpublishing.com

COACHING


PUBLISHING


WRITING


PRODUCTION


FREELANCE


WRITING JOBS

  • Home
  • About
  • Articles
  • Contact
  • Shop
You are here: Home / Cover Design / 5 Keys to Book Cover Success

5 Keys to Book Cover Success

by Joel Friedlander on August 11, 2014 29 Comments

Table of Contents

  • Front-load the work
  • Search everywhere
  • Communicate consistently
  • Make your design simple, actionable, and mysterious
  • Go the extra mile


By Judy Probus (@JudyProbus)

Designing a book cover can be daunting task. Where should you start? How can you make it look good? What should you avoid? We often address issues on this topic in the comments of our monthly e-Book Cover Design Awards. In today’s post, author Judy Probus offers her advice on how to tackle the task.


 
So, you survived the gauntlet of rewrites, the flood of red ink your editor poured on your pages, and countless sleepless nights you spent worrying about how to tie the story together. Finally, you put the last period at the end of your tale’s final sentence with a heavy sigh and a hopeful cheer. Congrats! You have a manuscript.

But, if you are an independent author, the journey has only just begun.

Buckle up and blast off into another realm on your book journey because, like every newborn baby, your new manuscript is buck-naked. Your next destination: the world of book cover creation.

Every reputable book has a cover. Paperback and hardback books have front and back covers. E-books are a little more manageable – they only require front covers. The good news is that a Starfleet of artists wait with pens, paintbrushes and computer mice in hand to join you on your quest to make a cover that is every bit as good as the story it protects.

Whether we like it or not, readers do judge books by their covers; therefore, all of your hard work is on the line when going through this part of your self-publishing journey. Do NOT take this step lightly.

It’s up to you to pull together a team that will create a captivating, dynamic piece of art that will encourage prospective readers to pick up your book and give it a chance.

So, what are some ways to ensure your cover will pop instead of sizzle? Here are my five keys to book cover success:

  1. Front-load the work

    I love Abraham Lincoln’s quote, “Give me six hours to cut down a tree and I will spend the first four sharpening my axe.” Why? Because anything worth doing well requires a great deal of preparation work and is often riddled with failure before it succeeds. Just ask Thomas Edison.

    It took me four years to finish the first book in my adventure fantasy series because I needed to sharpen my skills, conduct research, and gather feedback from my editor and beta readers.

    Although creating a book cover isn’t as tedious as writing a novel, it has its challenges, especially if you have high expectations, which you deserve to have. To increase your chances of enjoying the book cover design process and what it produces, put in the prep work before you start searching for your cover artist.

    Because very few cover artists will have the time to read your book in its entirety, start by fleshing out a synopsis of your book and earmark a few of its key passages. You are the creator of the book. It’s your responsibility to convey the essence of the story. No one can do this like you can. What you share serves as the springboard for the book cover. You need a kick-butt artist. They need an author willing to provide detailed character and plot descriptions to help breathe life into their skillset.

    Next, go to your local bookstore and look at your competitors’ book covers. My editor and I spent hours at bookstores evaluating covers. Also, watch other people look through the books. Which books do they pick up? Which books do they buy? Look at those covers. Ask yourself – or better yet, ask the reader – what element(s) caught your eye?

    Next, go to Amazon.com or BarnesandNoble.com and sift through the covers belonging to the books in your genre. Ask yourself what cover(s) pop off the page. Why? Why not? Ask a friend to do the same. Jot these characteristics down and communicate them to your cover artist. Review them throughout the design process to make sure you’re hitting the mark.

    Finally, know what dimensions your cover will be. Like people, books come in all shapes and sizes. The conversations you will have with your artist (and eventually, your printer) will be easier if you are familiar with the language they use. The internet is full of sites that explain formatting and printing terms such as CMYK, RGB, binding, bleed, crop marks, grayscale, gutter, perfect bound, etc. Study these resources.

  2. Search everywhere

    Surf the web with the determination of a ninja warrior. Compare services, communication skills, cost, experience in your genre, and how many tries you will be granted to get the cover right. Levels of quality and professionalism vary. It’s confusing. It’s maddening. It’s global!

    We ended up selecting three artists to team up with us on our project – two to do the cover art and another to do the map and character sketches included in the supplement.

    We found all of them online. How? We conducted extensive searches using Google Image Search, Dribbble.com and DeviantArt.com. We used keyword phrases like “dragon sketches,” “dragon illustrations,” and “fantasy creatures.” We poured through the images that resulted. If we found one we liked, we tracked down the artist by filling out their contact form or sending them an email or Tweet to request a phone call or Skype chat.

    Front_Imagination Unveiledx200

    To us, our artists had to be talented, have a passion for our story, and have great communication skills. Although we wanted to work with a local artist in Kentucky, we found more options across the globe. We found it quite manageable to work virtually with cover artists from Argentina and a sketch artist from Pennsylvania.

  3. Communicate consistently

    Once you have selected an artist, establish frequent and consistent communication. No question is a dumb question. If repeated emails and phone calls have only resulted in frustration and you are starting to feel like your comments are not being given fair consideration, it’s time to rocket off to another realm.

    Do not settle for poor communication even if your artist is excellent at his or her craft. This can be more challenging if you are working with someone on the other end of the globe, considering possible language barriers and time zone differences, but it is possible.

  4. Make your design simple, actionable, and mysterious

    These were the three key traits we prioritized:

    1. The typography and artwork have to be simple so that they are ascertainable even when the dimensions of the cover are reduced to a thumbnail image, such as what you’ll see on Amazon and Barnes and Noble’s websites.
    2. We believe a cover’s design should depict action for it to successfully engage an observer. When you have movement, a reader involuntarily tends to want to connect the dots, asking, “What are they doing? Why is this happening? What will come next?”
    3. You don’t want your cover’s design to give too much away. For instance, if your book has two enemies that end up falling in love, then don’t show them embracing each other on the cover. A good cover should make its viewer ask more questions than it answers.
  5. Go the extra mile

    Your book’s cover is very, very important – especially if your story is intended for a young audience (who tend to make snap decisions that even they can’t explain – God love ‘em). It is a crying shame when an author spends countless hours creating a masterpiece only to jump onto a website like Fiverr.com to outsource the creation of what ends up becoming a very mediocre – and sometimes awful – book cover. Do not be that author!

    If you are on a tight budget or if you are strapped for time, then you may want to look into possibly using 99Designs.com or teaming up with a student from a local college or university. Although I have not travelled down these paths, I have heard these can be good resources.

 
Designing a book cover is like building a house. The author must depend on reliable and creative sub-contractors. Take the time to locate artists and printers who have solid reputations, show sincere interest in your project, and are as committed to creating something as exciting and as unique as you are.

How did you create your book cover and what tips would you add to my list?

judyprobuspictureJudy Probus is the author of the adventure fantasy novel ImagiNation Unveiled: The Hidden Realm. Her husband Bill and extended family reside in Kentucky, “the Unbridled state” – a perfect place and state of mind for a writer of adventure fantasy tales. Judy possesses a B.S. and Masters in Education, experience in the performing arts and teaching, and has volunteered countless hours in the local school system. Besides writing, Judy enjoys reading, listening to music, watching sports and movies, gardening, traveling, and learning new things about Earth and beyond. Discover Judy’s imagination and what inspires her to write at http://imaginationunveiled.com.

Photo: bigstockphoto.com Amazon links contain my affiliate code.

Filed Under: Cover Design, Guest Posts, Self-Publishing Tagged With: book cover design, self publishing

journal marketing

Reader Interactions

Comments

  1. Eric says

    March 29, 2015 at 8:34 am

    For most of my covers I opted for a graphic design or photo that captured the basic mood or theme of the story. I draw, and while I’m not a painter I feel that the relatively simple – but eye-catching – design of my covers will draw a reader’s interest. On one of my books I found a model willing to represent my main character, and I used her photo in a Photoshop-ed design to represent her introductory scene. It took some time but I think it turned out well as a sci-fi semi-realistic cover. For me, the artistic side of me has as much fun designing the cover as the writer does creating the story!

    Reply
  2. Jeremy says

    September 19, 2014 at 8:48 am

    Abraham Lincoln didn’t say that.

    http://abrahamlincolnblog.blogspot.com/2010/05/lincoln-never-said-these-life-lessons.html

    Reply
  3. Rebecca Ferrell Porter says

    August 30, 2014 at 7:57 pm

    For my second book, I did soft launch with a cover I now realize fails the genre specific litmus test. Sorry Joel, I put it up for your comments in August, and I can hear your answer now. But be a good cheer because I have scoured this blog and recognize the folly.
    I am now using DesignCrowd. I already have a fabulous entry that is more than I ever could have hoped for. Just waiting for the contest to end. Who knows what the 6 remains designers will produce.

    Bottom line: if you believe in your writing, hire a professional.

    Reply
    • Joel Friedlander says

      September 1, 2014 at 11:25 am

      Amen. Good luck with the book!

      Reply
    • Judy Probus says

      September 4, 2014 at 1:00 pm

      Rebecca, I’m so happy for you. I had not heard of DesignCrowd. Thanks for sharing your story.
      -Judy

      Reply
  4. Clint Hollingsworth says

    August 29, 2014 at 1:18 pm

    I’m working on my first thriller novel, and as a advertising designer, I figured I could make my own covers.

    Don’t tell me, but I may be firing myself.

    Reply
    • Judy Probus says

      September 4, 2014 at 12:56 pm

      Clint, if you are equipped with that additional skill set, then I say, “GO FOR IT!”

      Please let me know how it comes together.
      -Judy

      Reply
  5. The Book Design Blog says

    August 28, 2014 at 3:09 am

    Great tips Judy, a strong cover is an incredibly valuable element to any novel, and your point about authors attempting to save money by getting designs from sites such as Fiverr is a good one.

    Like most things in life, you get what you pay for, and this is especially true of creative work. ‘Expensive’ (for lack of a better word) designers charge a higher rate because they are good at what they do. Personally I’d be wary of going with anyone who’s rates seem too good to be true – more often than not they are inexperienced and you could find yourself having to find a new designer and pay out twice.

    I’m not sure I’d agree with using ‘design contest’ sites like 99Designs, mainly because as a creative professional I’m against the business model itself, but also because I think there’s less incentive for designers or artists to deliver the highest quality they can if they’re not guaranteed to actual receive payment for the work.

    However, regardless of the method you use to find and hire a designer, I think it’s important to go with someone who’s style of work you feel is appropriate to your story (especially when hiring illustrators or artists) and crucially someone you can get along with as a person. Go with your gut, and if they don’t feel like the right person to work with, don’t!

    Reply
    • Judy Probus says

      September 4, 2014 at 12:59 pm

      Thank you!

      And yes, we’ve certainly found that you do, indeed, tend to get what you give (in terms of time and money).

      We were burned by trying to save some money early on; never again will we let that happen.

      Thanks for adding so much to the conversation.
      -Judy

      Reply
  6. FireKat says

    August 13, 2014 at 12:07 pm

    I’d add 6. = It’s your ‘Sales Billboard’ – Who is going to Buy?
    Perhaps more geared to Non-Fiction but – They want an inkling of what
    they’re going to get on the inside.
    Don’t forget the Back either – that Blurb is the final clincher as to whether it gets opened = sale.
    Average View – 5sec Front….15sec Back….30sec(?) inside = Buy/no sale
    Had fun designing mine But – It’s another skillset to learn & not all want to go down that road. In the end you get what You want.

    Reply
    • Judy Probus says

      September 4, 2014 at 12:57 pm

      FireKat, great points; I agree on all fronts.

      Write on,
      Judy

      Reply
  7. Small Dog Alone says

    August 12, 2014 at 1:47 pm

    So I am working with 99 Designs and LOVE it!!! Most fun EVER!!! Love the design contest! Thanks for the idea! Just wanted to ask…how do I get the page number off my title page and copyright page, now that it looks so good? Thanks so much! I’m using Microsoft Word.

    Reply
    • Judy Probus says

      August 12, 2014 at 2:02 pm

      Small Dog – that’s fantastic news! I’m so thrilled it’s worked out for you thus far.

      In terms of your question, I believe this article will help (scroll down a bit): http://office.microsoft.com/en-us/word-help/add-and-format-page-numbers-HP001226513.aspx#4

      Reply
    • Joel Friedlander says

      August 12, 2014 at 2:23 pm

      Small Dog, you can also reference our detailed Formatting Guide that explains a lot of the ins and outs of working with books in MS Word:

      Book Design Templates Formatting Guide

      Reply
      • Judy Probus says

        August 12, 2014 at 2:39 pm

        Oh, great suggestion Joel. I should have added that the first time around :)

        Reply
  8. Kas Thomas says

    August 12, 2014 at 12:19 pm

    Put your name IN HUGE LETTERS on the cover. That’s your brand. You’re not just promoting a book (a product) but a brand. Go check out the covers of bestselling books. The author’s name is always HUGE, even for not-famous authors.

    Reply
    • Judy Probus says

      August 12, 2014 at 2:00 pm

      I generally agree with that, Kas, especially if your name carries clout. If you are a relatively unknown author, it may be in your best interest to dedicate more real estate to the artwork.

      Reply
  9. Paul Duffau says

    August 11, 2014 at 8:13 pm

    I cheated – I used the Book Cover contests here to screen cover designers. I found a couple that had both won praise from Joel and that I liked. Contacted them and been pleased with the results so far.

    So, basically, Joel curated my artists for me. Very nice thing for him to do.

    Reply
    • Judy Probus says

      August 12, 2014 at 5:29 am

      Paul, you seem like a smart, efficient man. I’m glad to hear Joel’s website has been of benefit to yet another author! :)

      Reply
    • Joel Friedlander says

      August 12, 2014 at 11:11 am

      Hey Paul, thanks for that. I’m constantly suggesting people use those posts as a kind of “shopping mart” for great cover designers, so it’s nice to hear it actually worked! Good luck with your book.

      Reply
  10. Charisse Howard says

    August 11, 2014 at 1:39 pm

    Re your #4 — “Actionable” means “giving a reason to bring a lawsuit.” This is an important point re book covers, although not the point you were making. How far is it the author’s responsibility vs the artist’s to obtain permission for cover images? & is there a standard agreement as to who owns the cover art once the book is published?

    Reply
    • Judy Probus says

      August 12, 2014 at 5:27 am

      Oh great point, Charisse. Yes, we did put together a contract with each artist that clearly defined that they were a contributor to the project, how they would be compensated, and who owned the intellectual property.

      Some artists prefer to be independent contractors because they appreciate knowing when and how much they will get paid. Other artists, however, prefer to get a percentage of future sales (or a hybrid of fixed payments and future royalties) so they can reap the rewards if the book is a smashing success. I’m sure these agreements are structured in many different ways. In our case, we made sure to declare that we owned the art outright and the artists were independent contractors. We were all happy with this agreement.

      I’d highly recommend making sure your artwork is original (designed for the first time from scratch by your artist as opposed to using an untouched or even altered image found on a third party website) to skirt concerns about infringing upon a copyright or trademark. Thanks for bringing this point up! I hope this response helps.

      Reply
  11. Michael N. Marcus says

    August 11, 2014 at 3:00 am

    Since Amazon and possibly some other booksellers allow you to “add images to product page,” there is no reason not to design a fake back cover which will be another sales tool for an ebook. (Of course, an ebook has no physical front cover, either, so even its front cover is kind of fake.)

    You have a ‘blank slate’ — so take advantage of it. Make your ebook’s fake back cover a real sales tool.

    http://www.bookmakingblog.com/2013/08/pay-attention-to-your-books-back-cover.html

    Reply
    • Judy Probus says

      August 11, 2014 at 8:54 am

      Great point. We need to do this!

      For the paperback listing on Amazon, we actually added pictures of the book in hand, the signed title page and an internal sketch (see here for an example: http://www.amazon.com/ImagiNation-Unveiled-backstories-descriptions-illustrations/dp/0986070076/ref=tmm_pap_title_0).

      I think adding any extra personal touches – even if small – can go a long way to differentiate your offering from its competitors.

      Reply
  12. RD Meyer says

    August 11, 2014 at 1:23 am

    As both a reader and a writer, I know the importance of a good cover. It’s the first thing I notice, and if it’s not eye-catching, I won’t even read the story. That may be unfair, but it’s also true.

    I’m figuring out my first cover now. I know what I want it to look like, but translating that into something tangible is a challenge.

    Reply
    • Judy Probus says

      August 11, 2014 at 8:47 am

      RD, you totally get it :) Best of luck on your first cover. Yes, translating your vision to your cover’s designer is a tricky challenge, but the extra effort that goes into it is well worth the trouble. Thank you for your comment. I hope you got some value out of it.

      Reply

Trackbacks

  1. Top Picks Thursday 08-21-2014 | The Author Chronicles says:
    August 21, 2014 at 10:05 am

    […] large part of marketing is your book cover. Judy Probus lists the 5 keys to book cover success, and Janet Kobobel Grant judges many books by their […]

    Reply
  2. Beta Readers, Book Covers and Great Websites for Indie Authors - Social Media Just for Writers says:
    August 15, 2014 at 6:01 am

    […] 5 Keys to Book Cover Success from The Book Designer: So, you survived the gauntlet of rewrites, the flood of red ink your editor poured on your pages, and countless sleepless nights you spent worrying about how to tie the story together. Finally, you put the last period at the end of your tale’s final sentence with a heavy sigh and a hopeful cheer. Congrats! You have a manuscript. […]

    Reply
  3. 5 Keys to Book Cover Success by Judy Probus &md... says:
    August 11, 2014 at 5:10 am

    […] 5 Keys to Book Cover Success by Judy Probus offers tips to self-published authors for success book cover design.  […]

    Reply

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Primary Sidebar

Get the Advanced Publishing Kit

Topics

  • Audiobooks
  • Author Blogging 101
  • Book Construction Blueprint
  • Book Design
  • Book Printing
  • Book Production
  • Book Reviews
  • Cameras
  • Contributing Writers
  • Cover Design
  • E-Books & Readers
  • Editorial
  • Guest Posts
  • Interior Design
  • Interviews
  • Journey of a Book
  • Legal Issues
  • Marketing
  • Podcasts
  • Project Focus
  • Reports
  • Reviews
  • Samples
  • Self Publishing Basics
  • Self-Publishing
  • Social Media
  • Training
  • Video
  • Webinars
  • Writing
Self Publishing Platform
Self Publishing School

COACHING

Self Publishing

PUBLISHING

The Write Life

WRITING

The Book Designer

PRODUCTION

Make a Living Writing

FREELANCE

Freelance Writers Den

WRITING JOBS

Footer

  • Home
  • About
  • Articles
  • Contact
  • Shop
  • Self-Publishing
  • Author Blogging
  • Sitemap
  • Fonts/Typography
Terms of Service
Privacy Policy
Comment Policy
Guest Author Guidelines
Why?
"Writers change the world one reader at a time. But you can't change the world with a book that's still on your hard drive or in a box under your bed. This blog exists to help you get that book into people's hands."
—Joel Friedlander

Copyright Self Publishing School All Rights Reserved. © 2022