Book Construction Blueprint, Creativity, WriteWell Writer’s Journals–An Update

by | Aug 28, 2017

I know readers come here for practical help making and marketing their books, but today I want to give you an update on the things I have lined up in the coming months for indie authors, all of which are now coming to fruition.

Over the past few years I’ve spent so much time writing and speaking about publishing, creating books for clients, designing and selling templates and other tools for authors, that I haven’t taken the time to publish my own books.

I decided that had to change.

My mandate has always been to help authors achieve their goals, and that’s what’s driven my interest in each of these projects. My way of trying to make the world a better place, believe it or not.

Here’s a report on these projects and when you’ll get to see them.

Book Construction Blueprint

You often hear marketing professionals talk about how useful and profitable it is to “repurpose” content and package expert advice for specific audiences. For a long time I’ve wanted to bring together all the writing I’ve done over the years about how to put together industry standard print books.

That’s exactly what I did in putting together Book Construction Blueprint. I asked Kathryn Mazur to comb through my blog archives and organize all the material into a logical whole.

Then I gave her Printed Book Design, the PDF I had written years ago for BookBaby, as well as the section on offset printing I contributed in 2013 to Guy Kawasaki’s APE: Author, Publisher, Entrepreneur.

There were a few “holes” Kathryn identified at the end, and I’ve been writing and posting those parts as blog posts over the last few weeks.

Now it’s a 200+ page fully illustrated paperback that I’ll be launching in October. But you won’t have to wait that long to see it. Thanks to a partnership with one of the largest companies in our field, you’ll be seeing quite a bit of this book in the last three months of 2017.

I’m very excited to publish Book Construction Blueprint because it makes accessible all the tips, explanation, and advice that will be useful to any self-publishers who aim to publish print books, including offset printed books.

WriteWell Writer’s Journal

Just recently I dropped a hint about the work I’ve been doing behind the scenes to create my first physical product, the WriteWell Writer’s Journal.

I love writing in journals, and have a pretty big stack of them to prove it. Whether I’m journaling (not so much), making notes for articles, drawing mind maps, or organizing projects, I frequently turn to a journal.

Problem is, it’s not that easy to find a journal that has all the elements I think make a truly great journal. It has to lie flat, be good for writing, and many other seemingly small details you need to get right.

Since you—like virtually all my readers—are a writer, I hit on the idea of using my book design and construction expertise to create the ultimate writer’s journal.

That’s what the first model of WriteWell Journals is intended to be.

After months of research and development work with a variety of book printers and material suppliers, I’ve now got them in production, and I can’t wait to show them to you.

I’m getting lots of help building the site we’ll sell the journals from and, like all these projects, this is very much a team effort.

If you, like me, love journals, sign up for our mail list and we’ll let you know as soon as they are ready (I also habitually extend special discounts to people on my email lists. Just saying.): WriteWell Writer’s Journal Notification List

Creativity

This project first made its appearance on my blog late last year in a post called A Life of Creativity.

Like everything else in life, this project, which initially looked like a fairly simple expansion of a blog post into a short book, quickly became much more complex as it developed in the real world.

Months of work, editing, re-writing, and re-thinking took 3 or 4 times as long as I thought it would.

This project has a lot of meaning for me. Even though I’ve worked as a creative professional of one kind or another most of my life, it wasn’t until I was in my 40s that I began to think of myself that way. That’s when I really started getting interested in creativity and how it works in the real world.

The book (not yet titled) draws together many of the ideas, practices, attitudes, and ways to overcome the obstacles to creativity that I’ve learned over the years.

Also, it has a chapter titled, “Welcome to the Fourth Dimension,” among others.

Being productive, turning out new and useful products and ideas year after year, learning how to make them work in practice—these are all things I’ve been working at and thinking about for a long time.

The good news is that the book is finished (still needs a title), beta readers have read and commented, and it’s on the way to editorial in the next few days. I expect an early-2018 publication date.

Well, that’s my update. How about you, what are you working on? Let us know in the comments.

Photo: bigstockphoto.com

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5 Comments

  1. Kate Tilton

    I’m super excited about all of these projects Joel! I can’t wait to see them all come into the world.

    Reply
  2. Anne D.

    Journal links as well as the notification sign-up links aren’t working :(

    Reply
    • Joel Friedlander

      Thanks Anne, checking what’s going on now.

      Reply
  3. Ernie Zelinski

    Good stuff.

    As for me, I have become too comfortable because of the great income I have been earning for the last three years and having to work only one hour or two a day. But I have been motivated to work on more projects recently. The motivation came from critics (even some friends) who been saying that I have been lucky to have my books sell as well as they have.

    For the record, my books (mainly self-published) have now sold over 960,000 copies worldwide. I have had three true bestsellers (ones that have each sold at least 100,000 copies in print) out of the 15 books that I have written and had published. Incidentally, I have made money on all 15 books.

    So I have set a goal of having another 10 books written and published and having another two true bestsellers (ones that each sell over 100,000 copies in print). No doubt when I have attained my latest goal there will still be many people saying that I am lucky, maybe more than today. I have to always keep in mind these words of wisdom:

    “It certainly makes no sense to try to convert your biggest critics, because they’ve got a lot at stake in their role of being your critic.”
    — Seth Godin

    “Even at your Best, someone will always have something negative to say. Pursue Greatness anyway.”
    — Tony Gaskins

    “My courage always rises at every attempt to intimidate me.”
    — Jane Austin

    “It is cruel to discover one’s mediocrity only when it is too late.”
    — W. Somerset Maugham

    “The amount of money you make will always be in direct proportion to the demand for what you do, your ability to do it, and the difficulty of replacing you.”
    — Earl Nightingale

    Reply
    • Joel Friedlander

      Getting close to that 1,000,000 book mark, Ernie. Although you can’t discount luck entirely, your smarts and the work you’ve put in have been repaid by your readers. Thanks!

      Reply

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