Big Blog News at

POSTED ON Apr 30, 2010

Joel Friedlander

Written by Joel Friedlander

Home > Blog > Self-Publishing, Social Media > Big Blog News at

I’m pretty excited. Not quite as excited as the day I went down to East West Bookstore on Fifth Avenue in Manhattan to see my book Body Types on a bookstore shelf for the first time. That was pretty awesome, even if Jill had to rearrange the stock a bit to show the book to its best advantage.

And that’s what I’m doing this weekend. I’ve been working with a terrific blog designer, Matt Cheuvront to show my blog to its best advantage. Matt’s not only a web designer and an online marketer, he’s also a world-class blogger himself, so he really knows what works. Check out his Life Without Pants blog for a compelling Gen Y read. Good stuff.

When I started The Book Designer I invested in Thesis, a theme built for extensibility and to be search engine friendly.

Matt’s put a new suit of clothes on my Thesis foundation, and I think you’ll like the change.

We’ve built some new functionality into the blog, and I’m working to make the information that people request most often instantly available, without having to dig through archives with hundreds of posts.

If you see a “men working” sign once in a while over the next couple of days, you’ll know we’re deep in the trenches, up to our knees in cables, pipes, switches and other inter-tube plumbing.

In the meantime, here are some of the articles I’m working on for The Book Designer in the coming weeks:

  • More followup on how nonfiction authors can use keywords to gain readers for their work
  • The real difference between printers and publishers
  • Solving the curse of auto-leading
  • Using Microsoft Word Styles to ease formatting
  • Amazing—and amazingly easy—new ways to get your book into ePub format
  • Interviews with several very successful self-publishers
  • Book reviews, fonts and typography, organizing tools, book design elements, and a whole lot more.

Here are a few links of things I’ve been reading that I think you might enjoy:

What Publishers Today Can Learn from Allen Lane: Fearlessness
by James Bridle on Publishing Perspectives

Is It Really Possible to Create the Change You Want in Your Life?
by Yaro Starak on Entrepreneur’s Journey

How Social Media is Changing Publishing
by Michael Stelzner on Social Media Examiner

Finally, I’ll leave you with this video I came across a while ago. It’s French, and remember while watching it that it is a fantasy, a speculation on one possible future.

By way of Piotr Kowalczyk.

Please leave a comment and tell me what you think of the new design, or anything else for that matter.

And thanks for reading!

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Joel Friedlander

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Joel Friedlander

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