• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • Self-Publishing
  • Author Blogging
  • Sitemap
  • Fonts/Typography

The Book Designer

Practical advice to help build better books

by selfpublishing.com

COACHING


PUBLISHING


WRITING


PRODUCTION


FREELANCE


WRITING JOBS

  • Home
  • About
  • Articles
  • Contact
  • Shop
You are here: Home / Marketing / How to Recycle, Repurpose and Promote Your Publicity

How to Recycle, Repurpose and Promote Your Publicity

by Joan Stewart on July 26, 2018 8 Comments

Table of Contents

  • 1. Mention it in your email signature.
  • 2. Share it with people on your email list.
  • 3. Send a press release to your alumni magazine.
  • 4. Send the same press release to your weekly newspaper as well as to magazines published by your professional associations.
  • 5. At your website, use the logos of media where you have appeared.
  • 6. List your media hits at your website under a navigational button that says “Press Room” or “Media Buzz.”
  • 7. Write a blog post about how you got your publicity.
  • 8. Include a list of your most impressive media hits in your author bio.
  • 9. Share your publicity hit all over social media.
  • 10. Frame newspaper and magazine articles about you and display them at author events.
  • 11. When you’ve done a radio interview, ask if the host knows of other radio shows that might be interested in having you as a guest.

By Joan Stewart

Feeling proud for persuading a local radio station to air a half-hour interview with you? Or for getting a two-page spread in a national magazine?

If you’re an amateur publicity seeker, you’re content with whatever you can get. If you’re a real Publicity Hound, however, you know the fun is just beginning. The challenge, of course, is to turn one media “hit” into multiple hits. It’s not that difficult. In fact, recycling publicity is like rolling a snowball downhill and watching it get bigger and bigger.

When you get publicity, here are 11 ways to let the world know – and sometimes get even more.

1. Mention it in your email signature.

Think of all the people you email in just one day.

Let’s say you’re a parenting expert, and your comments on how to discipline children have been included in the latest issue of Parents magazine. Include an enticing one-liner in your email signature. It might look like this:

“See my 3 secrets for disciplining kids, in the August 2018 issue of Parents magazine.”

2. Share it with people on your email list.

Subject line: Great news to share with you….

Body: I want to keep you in the loop about some cool publicity I got this month in Parents magazine…

Notice that all but the first word in the subject of the email are lower case with three periods at the end. These little touches make the email look more personal.

When sending email to a group of people, don’t include all their addresses in the “CC” area. Instead, send the email to yourself and put their email addresses in the “BCC” area so they can’t see each other’s addresses.

3. Send a press release to your alumni magazine.

The short release, accompanied by a head shot, should explain the publicity you received and why. You can excerpt a quote from the article.

Don’t forget to identify yourself as an expert, if you are, and mention the title of your book. (See How to Become an Author Expert and Strut Your Stuff.)

Most of these publications have a section for short news items about alumni.

4. Send the same press release to your weekly newspaper as well as to magazines published by your professional associations.

Include a head shot. That’s what I did when PR Tactics, a national newspaper for the public relations industry, printed an article I wrote. I wrote a press release about it, sent it to my local weekly newspaper, and a reporter called me for an interview. I got a half-page story about my business, with a photo.

5. At your website, use the logos of media where you have appeared.

You don’t need a Media Room or an online media kit to do this. Dan Janal—an author, speaker and book coach—uses this banner at his website to show visitors which media have covered him:

Here’s a smaller version in which he pairs the logos with his headshot:

6. List your media hits at your website under a navigational button that says “Press Room” or “Media Buzz.”

Kathleen Watson, author of Grammar for People Who Hate Rules, presents a list of all her media hits and reviews in her online Press Room. It includes an audio of a radio interview.

I wrote about Kathleen in a March 2017 article at this blog under the headline How to Hitch a Ride on Someone Else’s Holiday to Sell Books, and explained how she piggybacks onto National Grammar Day for publicity.

Sure enough, that headline and an excerpt from my blog post were included in her list. Don’t forget about blogs that mention you!

7. Write a blog post about how you got your publicity.

Did you do an in-studio interview at your local TV station? Describe the station and how you prepared for the interview.

Did a journalist do a Skype interview with you? Did that feel awkward, always trying to remember to look at the camera and not at the screen? Link to the article. Or embed the podcast or video into your blog post.

If you have a podcast, you can devote a show, or part of a show, to your media hit.

8. Include a list of your most impressive media hits in your author bio.

Jane Friedman, an author whose expertise is creating business strategies for authors and publishers, wrote this paragraph within her bio:

9. Share your publicity hit all over social media.

You can host a Facebook Live event talking about your interview with a major magazine. Include the publicity hit in your LinkedIn bio. Tweet it. Is there a photo of you in the TV studio that you can share on Instagram?

10. Frame newspaper and magazine articles about you and display them at author events.

Take them to book signings, book fairs, and conventions and seminars where you have a vendor table.

11. When you’ve done a radio interview, ask if the host knows of other radio shows that might be interested in having you as a guest.

Many radio hosts travel in the same circles and would be happy to refer you to a colleague who needs a great guest.

These are just a few examples of how to think beyond your original publicity hit. How do you promote your publicity? Share in the comments below.
 
Photo: BigStockPhoto

Filed Under: Marketing, Contributing Writers Tagged With: book publicity, Joan Stewart

journal marketing

Reader Interactions

Comments

  1. deepak gupta says

    August 16, 2018 at 5:03 am

    wonderful article, thank you for tip.

    Reply
  2. Jean Cogdell says

    July 30, 2018 at 10:09 am

    Great tips. Now if I can just get some publicity… Wait, gotta finish WIP first. LOL

    Reply
    • Joan Stewart says

      July 30, 2018 at 4:54 pm

      Jean, I’ve written many articles at this blog on how to get publicity. You can see all of them here: https://www.thebookdesigner.com/tag/joan-stewart/ You can post any questions as a comment and I promise I’ll answer them.

      Reply
  3. K. S. Brooks says

    July 26, 2018 at 1:39 pm

    Great article. Thank you so much for sharing these tips.

    Reply
  4. Maggie Smith says

    July 26, 2018 at 6:35 am

    I host a podcast through the Women’s Fiction Writers Association where I interview members about their debut novels. I always provide the author with a link to the podcast being stored on Libsyn. So remember, if you’re interviewed on someone else’s web-site, ask for this link and use it in your OWN publicity.

    Reply
    • Joan Stewart says

      July 27, 2018 at 7:19 am

      Maggie, you just gave me another idea. Press releases for book launches should include multi-media. If you did a particularly smashing show with a podcaster, ask for permission to include an excerpt of the audio in your press release. If you’ve already launched, you can also write a press release stating you were a guest on the podcast. And then provide a link for the audio excerpt.

      Reply

Trackbacks

  1. Top Picks Thursday! For Writers & Readers 08-02-2018 | The Author Chronicles says:
    August 2, 2018 at 10:02 am

    […] of the business, Kristen Lamb looks at the evolution of audiences and marketing, Joan Stewart shows how to recycle, repurpose, and promote your publicity, and Sue Coletta lays out how to write a press release that […]

    Reply
  2. Indie Author Newsbreak 7-27-2018 – Indies Unlimited says:
    July 27, 2018 at 5:02 am

    […] Are you tired of wondering what to do with all that old publicity cluttering up the den? Joan Stewart at the Book Designer shows us How to Recycle, Repurpose and Promote Your Publicity. […]

    Reply

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Primary Sidebar

Get the Advanced Publishing Kit

Topics

  • Audiobooks
  • Author Blogging 101
  • Book Construction Blueprint
  • Book Design
  • Book Printing
  • Book Production
  • Book Reviews
  • Cameras
  • Contributing Writers
  • Cover Design
  • E-Books & Readers
  • Editorial
  • Guest Posts
  • Interior Design
  • Interviews
  • Journey of a Book
  • Legal Issues
  • Marketing
  • Podcasts
  • Project Focus
  • Reports
  • Reviews
  • Samples
  • Self Publishing Basics
  • Self-Publishing
  • Social Media
  • Training
  • Video
  • Webinars
  • Writing
Self Publishing Platform
Self Publishing School

COACHING

Self Publishing

PUBLISHING

The Write Life

WRITING

The Book Designer

PRODUCTION

Make a Living Writing

FREELANCE

Freelance Writers Den

WRITING JOBS

Footer

  • Home
  • About
  • Articles
  • Contact
  • Shop
  • Self-Publishing
  • Author Blogging
  • Sitemap
  • Fonts/Typography
Terms of Service
Privacy Policy
Comment Policy
Guest Author Guidelines
Why?
"Writers change the world one reader at a time. But you can't change the world with a book that's still on your hard drive or in a box under your bed. This blog exists to help you get that book into people's hands."
—Joel Friedlander

Copyright Self Publishing School All Rights Reserved. © 2022