The number one way readers learn about books is word of mouth. Book reviews still hold enormous sway over readers.
When editing a novel, a writer needs to switch from self-focused — which you needed to be in the creative flow — to reader focused.
How do you talk about yourself? You just finished writing hundreds of pages. Now it’s time to write about yourself: the author bio.
One way sell more books is to create your author branding statement: a concise, one-sentence description of your book or of your body of work.
Communicating a clear and compelling author brand, including a tagline, can attract the right readers and potentially sell more books.