It was really interesting to watch, earlier this year, as Pinterest, the new social media site, exploded in popularity.
All of a sudden, you had to be on Pinterest. Bloggers, internet marketers, authors and just about everyone else tried to figure out how Pinterest was suddenly driving so much traffic, entrancing so many web surfers and just generally getting an awesome amount of attention.
When I decided to check it out, I couldn’t even open an account because at the time you needed an invitation. I had to scour my contacts to find someone who would invite me (thanks Beth!) before I could start using it.
Under the radar, there are lots of people working on new ways to use the tools of social media to create excitement, attention and hopefully grow popular. We don’t hear about most of these until they take off.
What’s interesting is watching people struggle with how to integrate a new service like Pinterest into their marketing strategy. It can be a challenge.
Marketing Strategy?? You Have One of Those?
Yes, in that paragraph just above here I referred to your marketing strategy. You have one of those, right?
A strategy can be seen as your overall plan, the way you’re going to use your precious and limited resources—like time and energy, for instance—to meet your publishing goals.
For instance, your strategy might be to focus on offline marketing; speaking engagements, writing articles on your area of expertise for magazines within your niche, or running workshops.
Social media, though, requires special attention. With mature sites like Facebook and Twitter attracting hundreds of millions of users, and with more and more sites springing to life all the time, it can be a daunting task just to come up with a strategy.
Enter the Webinar
When I was asked by Lisa Krebs at the Independent Book Publishers Association (IBPA) to run a webinar for authors, it was this strategy that sprang to mind.
I’ve talked to lots of authors who are overwhelmed with social media, or just plain reluctant to even get involved.
It just looks like a big waste of time, or like some super-complicated machine that they’ll never get the hang of. Or they think it’s all pointless celebrity worship.
Hey, I get it. There are lots of reasons to not do things that seem confusing.
But I wanted to put this great tool into the hands of as many authors as I could.
The webinar went off quite well. The 47-minute presentation allowed me to step through the process of integrating your online assets into a cohesive and productive whole. And I got some great feedback.
— Kelly Langston (@Kelly_Langston) October 20, 2012
Have you seen @jfbookman ‘Hub and Outpost’ webinar? A bargain worth every penny to help clarify your social media approach. Thanks Joel! :)
— Henry Hyde (@Henry__Hyde) October 22, 2012
Now I’ve packaged up the slides, re-recorded the entire webinar so it doesn’t have that “recorded over a bad phone line” look and sound, and put together a downloadable checklist to help you keep track of some of the points made in the presentation.
I’ve just uploaded this webinar, so here’s the deal:
- If you’re unsure of how to put together your social media strategy, or
- If you’re reluctant to even get involved, or
- If you want to see how you can build an amazing, content-driven, non-stop network of influence and interaction,
… then take a look at the page I’ve set up that explains exactly what this is all about. You can find it here:
And let me know what you think, I’d love to hear from you.