From the category archives:

Marketing

One of the most interesting stories in Dan Poynter’s Self-Publishing Manual is how he became a book publisher. As an avid parachute jumper, Dan looked for but could not find a good basic manual for the new people coming into his sport. Eventually he wrote one and sold it to other parachuting clubs.
But what was [...]

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A famous and often repeated piece of advice to writers is: The time to start working on your author platform is three years before your book is published.
I’ve repeated this to several clients, and it usually leaves them staring blankly into space. And yet there is a great deal of wisdom in this statement, and [...]

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If you’re thinking about publishing a book, or if you’re in the process of publishing your book, or even if you’ve already published a book and are now wondering “What the heck do I do now?” this will be of interest to you.
Every year the Bay Area Independent Publishers Association runs a full-day intensive workshop [...]

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Our speaker at the Saturday meeting of the Bay Area Independent Publishers Association was Carol White, of Carol White, Marketing Maven.
Carol wrote a presentation specifically for BAIPA, about challenges and opportunities in marketing self-published books. The presentation was very full, with numerous slides and bullet lists, and even handouts. I’m going to skim over [...]

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It’s not a small thing to write a book, to actually complete the project. Maybe it’s a novel you’ve worked on for years, going through revision after revision to polish it to perfection. Or perhaps you’ve put together a book of lessons you’ve drawn from your life, or a detailed history of your hometown.
You’ve had [...]

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In an article late Friday night, the New York Times reported that “Amazon Pulls Macmillan Books Over E-Book Price Disagreement.”
Originally reported by Venture Beat, Friday evening books from Macmillan publishers have simply disappeared from Amazon’s virtual shelves. Macmillan is a massive publisher, one of the largest in the country.
Apparently Amazon and Macmillan have been in [...]

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10 Ways Authors Can Find More Blog Readers

by Joel Friedlander on January 26, 2010

in Marketing, Social Media, Writing

Do you participate in any of the writer’s forums on the internet? Forums have been around for a long time, and haven’t changed that much over the years. They provide a way for lots of people to have conversations, all at the same time on a variety of topics in discrete streams of posts.
Forums are [...]

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Jill and I were sitting around talking about friends and people we knew. I was trying to explain how the system of personality types we were studying was actually complex enough to explain all the differences we were observing in our friends.

At one point Jill said to me, “How are people like me—new to this [...]

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At today’s meeting of the Bay Area Independent Publishers Association (BAIPA), President Pete Masterson as usual presided over the first hour’s Q&A session. I always find these interesting. Each month there’s a lot of people who are new to BAIPA and the questions people bring to the meeting reveal something of the state of independent [...]

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For some authors, making the leap into self-publishing is an easy and natural extension of their past activities. For others the move can seem strange and overwhelming.

Since we know it’s hard to do right by your book if you’re feeling overwhelmed, it makes sense to try to set yourself up to succeed. If you’ve decided [...]

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