A Self-Publisher’s Companion

As a writer, you can now publish faster, easier and for less than ever before. Get the lay of the land before you set off on your publishing journey.

About the Book

The Vital Role of Education in Indie Publishing

Today’s author needs to get up to speed with so many things that are very new. Do you know your way around:

  • Print on demand and digital book production?
  • Typeface selection and how it impacts the readability of your book?
  • Ways to monetize your content, spread your word and gather your tribe?

All of these and more are covered in A Self-Publisher’s Companion.

So Many Kinds of Books – Which One Is Yours?

No matter what kind of book you want to publish, you’ll find advice, inspiration and down-to-earth tips from an expert designer who has spent years helping self-publishers launch their own life changing books.

The first section of the book will be the most valuable to newcomers to indie publishing. It’s called A Self-Publishing Orientation, and here are some of the topics covered in just this section:

  • 7 Scenarios for Successful Self-Publishing – If you fit one of these, you should be in print as soon as possible
  • The Self-Publisher’s Self-Questionnaire – Questions to help you figure out if self-publishing is right for you
  • Four Ways to Publish Your Book – Get informed about your options
  • 26 Ways to Win at Self-Publishing – Don’t let anyone else define success for you!

Learn Why Social Media is Crucial for Today’s Indie Authors

The incredible power of social media like blogging, Facebook, and Twitter has allowed authors to get directly in touch with their readers, to expand their following, and to drive their books up the bestseller lists.

A Self-Publisher’s Companion examines how authors can get started in social media, how they can spread their content across the web, and the role of blogging in creating books.

I can’t overestimate the importance of social media for today’s authors. If your audience is online, then it makes sense for you to be there, too. The communities we gather around us on social media provide a powerful base from which to launch our books.

Why I Didn’t Write a “How-To” Book About Self-Publishing

A lot of people thought I would write another big book full of tips and information like where to get an ISBN or how to order barcodes for your book.

But there are several terrific books available that cover that ground really well. I decided to take a different approach.

Instead of a “How-to” I decided to offer you a “Why-to” book.

  • Why self-publishing makes sense for today’s authors.
  • Why you might want to consider self-publishing if you fit a few criteria.
  • Why ebooks are going to change everything.
  • Why we still need to know how to put together books properly.

Today’s Authors are Online Networkers, and That’s Where You Should Be, Too

Whether you’re printing your books by offset or through print on demand suppliers like CreateSpace or Lightning Source, your audience wants to find you online.

Book marketing is taking on the characteristics of a one-on-one meeting of authors and their readers. Learning about the electronic life is playing a bigger and bigger role in marketing your books.

I wanted to give you an overview of these forces, and explain the incredible long-tail marketing potential of niche self-publishing.

If you’re thinking about self-publishing, or if you know someone who is, do yourself a favor and pick up a copy of A Self-Publisher’s Companion. I’ve put some of the best writing I’ve done into this book, and I just know it’s going to help clear your path into print.

So what are you waiting for? Share the excitement of the biggest changes to come to the world of book publishing in 500 years. Click over to the Buy the Book tab and get your copy.


Check out a sampling below of what people are saying about A Self-Publisher’s Companion. More testimonials and press clips can be found in the media kit.

Dan Poynter“Book publishing is changing – for the better. This book explains the new and better ways to publish and promote your book. Don’t be left behind.”
Dan Poynter, The Self-Publishing Manual

Chris Brogan“Should one seek to go their own way, this book is a great lesson plan, from the mindset to the mechanics. This is actionable material, and worth your money.”
Chris Brogan, co-author of the New York Times Bestseller, Trust Agents

Joanna Penn“Highly recommended for anyone considering the self-publishing route or if you want to know more about aspects of publishing in a digital age. I have self-published four books now and still found myself jotting down notes from the useful information.”
Joanna Penn, TheCreativePenn.com

Dana Lynn Smith“Filled with valuable insight and practical tips, this book is highly recommended for aspiring authors.”
Dana Lynn Smith, The Savvy Book Marketer

“A unique and important addition on the subject matter of self-publishing and why you should think about it.”
Zoe Winters, author of Smart Self-Publishing, Becoming an Indie Author

Carol Denbow“Finally, an Honest Advocate for First-time Authors! A lucky break indeed! For new writers immersed and perplexed with the intricate world of self-publishing options, Joel Friedlander’s, A Self Publisher’s Companion, is a tool they can utilize to clarify the journey and organize their goals. Commonly, new authors waste precious time and resources in failed attempts to self-promote their self-published works. Joel’s book offers clear and comprehendible avenues for unmatched success. A must read for first-timers!”
Carol Denbow, Senior Executive Editor, Plain & Simple Books

David Henry Sterry“When it comes to self-publishing, Joel is The Man! I highly recommend his book.”
David Henry Sterry, co-author, The Essential Guide to Getting Your Book Published

Lisa Alpine“Joel has carefully knitted together a book of great use and insight to the author who wants to cross the bridge into the world of indie publishing. Taking the reins in hand and controlling the destiny of your book is now completely feasible and Joel has mapped the route.”
Lisa Alpine, author Exotic Life: Laughing Rivers, Dancing Drums and Tangled Hearts and co-author Self-Publishing Boot Camp Workbook

About the Author

Joel FriedlanderJoel Friedlander is a book designer, blogger and the author of A Self-Publisher’s Companion: Expert Advice for Authors Who Want to Publish.

Joel is the proprietor of Marin Bookworks in San Rafael, California, a publishing services company where he’s helped launch many self-publishers since 1994.

He has owned businesses in graphic arts, design and book publishing. He was Production Director of Aperture Books, where he produced award-winning photography books. He founded Renaissance Press in northern California, a private publisher of hand-typeset and hand printed books. As the owner of Globe Press Books in Yorktown Heights, New York, he published books of memoirs and east-west spirituality.

A self-published author himself, he now helps authors who decide to publish navigate the often confusing world of self-publishing. He is known for his carefully produced books, beautiful typography, and an ethical and personal approach to his work and his clients.

His blog has become a popular gathering spot for authors, publishers and designers. His articles have also appeared on Self-Publishing Review, Publetariat, RIT Open Publishing Guide, SPANnet and other sites. Joel also writes monthly articles as a contracted author for CreateSpace.

You can find out more and read over 500 articles on book design, publishing, ebooks, book marketing and the life of the indie author by visiting Joel’s blog at www.theBookDesigner.com. Connect with Joel on Twitter at @JFBookman.

You can download the media kit for A Self-Publisher’s Companion here.

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Coming soon!