Content marketing is the best way for writers to grow a following of dedicated readers and colleagues on the social web. The steps to achieving this goal are:
- Write the best book you can for a defined audience.
- Have your book professionally edited.
- Hire the best cover designer you can afford.
- Develop a WordPress website where you will host your blog and have information about your book and yourself.
- Establish your social media presence so you can reach your target audience.
Note: If you read Joel’s recent blog post, you may want to reorder the steps.
Another step to this content-marketing strategy – and it shouldn’t be the last step – can at best befuddle people and at worst frustrate them to the point they want to give up. Yes, I’m talking about Twitter, Facebook, Google+, LinkedIn, Pinterest, Tumblr, Instagram, and any other networks that can help your book to receive the recognition and sales it deserves.
When I first started using social media, I was overwhelmed by the emails overloading my inbox from LinkedIn groups I’d joined. The notifications from Facebook and Twitter where similarly exasperating. There were days when I would spend hours reading and responding to every comment left in a LinkedIn group. Before too long, I decided that there needed to be a more efficient way to manage my social media. So I set out to find experts were who could help me improve my marketing, teach me to become more efficient, and assist me in finding content that my followers would appreciate.
Over time, I discovered the people in the lists below and I’ve become their ardent follower.
Social Media Influencers to Follow
If you find social media frustrating or too time consuming, by following the ninjas of the social media world you will deepen your understanding of social media marketing and learn to become more efficient. Here is a list of some of the top people in social media who will teach you how to improve your social media marketing efforts.
Jeff Bullas is on the Forbes list of the top 50 social media power influencers for 2013. His blog focuses on social media marketing, search engine optimization, and email marketing.
Ann Handley is co-author (with C.C. Chapman) of Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars and Engage Customers and Ignite Your Business. She’s also the chief content officer of Marketing Profs, and a columnist for Entrepreneur Magazine. If you don’t have Content Rules, I highly recommend it. On her blog, she offers tips on how you can improve your content marketing.
The Social Media Examiner recently designated Jon Loomer’s blog as one of the top social media blogs. His specialty is Facebook, and he offers free webinars every week.
Forbes named Sandi Krakowski as one of the top 20 social media influencers. Once you see her picture you’ll never forget her: she has a swath of fuchsia colored bangs, a nose piercing and a bright smile. She has been featured in Entrepreneur Magazine, CNBC, USA Today and Mashable.
Social Media Today
Social Media Today publishes numerous articles from a variety of bloggers every day. This is a great account to follow because you will learn about every social media network on the web, search engine optimization, and search engine marketing. Don’t be put off by some of their posts that are directed at businesses. The information they provide applies to anyone using social media. You might want to subscribe to their newsletter so that you can receive their daily summaries.
Social Media Examiner
Although Social Media Examiner typically speaks to small business owners who want to improve their marketing results, the information shared on this website pertains to everyone who has a social web presence. Every Friday, Social Media Examiner shares changes that occurred on various social media platforms and during the week a variety of bloggers provide solid content on every social media network available to users.
Peg Fitzpatrick’s tagline is “rockin’ a positive attitude” and she does. She describes herself as a social media architect, idea girl and naturally caffeinated. Just by reading her blog you will learn a lot about social media and how to use visuals in your marketing.
Self-Publishing Bloggers to Follow
If you want to keep up on how to price your books and the latest tips in self-publishing, you’ll want to follow these people.
Passive Guy is David Vandagriff, is a lawyer, a former tech executive and writer. He compiles a daily newsletter that lists some of the best posts on self-publishing, news about booksellers such as Amazon, the first lines of great novels and articles on self-publishing that are controversial. You can subscribe to his newsletter and follow him on Twitter to keep up with the latest news in publishing.
Formerly the publisher at Writers’ Digest, Jane now serves as the web editor of the Virginia Quarterly Review and teaches digital publishing and online writing. Follow her on Twitter to keep abreast of the latest news in self-publishing.
Joanna is a New York Times and USA Today bestselling author. Her recent blog posts tackled the subject of ebooks vs. printing, graphic novel adaptation and why authors might want to update their book covers. Her information is solid and geared for self-published writers.
Jeff posts include a mix of writing, social media and self-publishing tips. He’s been a guest blogger for more than 100 magazines, publications and blogs including, Write to Done, ProBlogger and Copybloger. You’ll learn a lot by following him.
Dana Lynn Smith
Known as the Savvy Book Marketer, her blog was named as one of The Future of Ink’s top ten Self-Publishing Blogs of 2012. Her blog is dedicated to issues facing self-published authors.
JA Konrath writes comprehensive posts on the publishing world. He has sold more than three million books in twenty countries and written twenty-four novels and more than a hundred short stories. He’s often considered a pioneer in self-publishing.
One blog I left off the list (#15) is Joel Friedlander’s. The reason is you’ve already discovered his blog or you wouldn’t be reading this post. If you should forward a link to this page to friends, tell them that Joel’s blog was named as one of Writer’s Digest’s top 101 writing websites and is often listed as one of the top self-publishing blogs on the web. Anyone who is thinking about self-publishing will want to follow him on Twitter and subscribe to his blog.
Frances Caballo of Social Media Just For Writers is a Contributing Writer for The Book Designer. She is also a social media strategist, manager and author. With her 23 years of communications experience, Frances helps writers gain the recognition they deserve through a sustained social web presence.
You can learn more about Frances here.
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