Authors Unplugged: Two Great Educational Opportunities for Self-Publishers

by Joel Friedlander on March 15, 2013 · 6 comments

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Earlier this week I wrote about the amazing effects you can achieve by taking your book marketing offline.

We looked at 8 different actions you can take to combine offline marketing with your online efforts.

Well, I’m trying to practice what I preach here at the Book Designer, so I’ve been saying “Yes!” almost every time I’m asked to participate in a live event.

I’ve found these events to be a terrific way to meet readers, network with friends and colleagues, get a live, in-the-moment response to instructional material, and generally bask in the company of people who share my interests and passions.

What could be bad about that?

Here are the events I’ll be attending over the next couple of months that will present a substantial opportunity for those of you who are able to participate.

Author U Extravaganza (Denver, Colorado)

Author U Extravaganza

This 3-day event, May 2 – 4, hosted by Judith Briles’ Author U group, looks to be a terrific event for any author who wants to get a huge dose of inspiration, actionable ideas, and professional advice for his or her publishing career.

What’s it all about? Here’s part of the description:

Over THREE incredible, high content delivering days, you will be working with amazing book marketing strategists, publicists, Internet gurus, mobile marketing geniuses, audio and video pioneers—all done in an intense workshop environment—Block the dates on your calendar and register now for THREE days that will turn you and your book into creating the edge that you both need. Keynotes are Guy Kawasaki (APE: Author, Publisher, Entrepreneur), Joel Friedlander (The Book Designer) and Penny Sansevieri (Red Hot Internet Publicity).

Specifically, I’ll be offering a 4-hour workshop:

Blogging FROM the Ground Up—How to Build a Blog THAT Works!
In this 4-hour workshop you’ll learn why blogging is the most amazing, democratic, inexpensive, and immediate marketing tool ever invented. It’s perfect for authors who want to make a name for themselves, grow a community of raving fans, gain access to leaders in your field, and create a platform that will support your work for years to come.

However, I understand this workshop is 75% full already. If you want to take advantage of this opportunity, you might want to act soon.

For complete information, click here: Author U Extravaganza

IBPA Publishing University (Chicago, Illinois)


Have you ever been to the annual Independent Book Publishers Association (IBPA) Publishing University?

If you’re serious about your career in publishing, I highly recommend it. You’ll find the most authoritative and targeted training for self- and indie publishers, with sessions spread over 2 days, April 26-27 at Chicago’s famous Palmer House hotel.

I’ll be presenting two sessions there:
The Selling Power of Book Design with Tamara Dever of TLC Graphics and Monica Thomas of Monica Thomas Design

Creating Websites and Blogs that Boost Your Bottom Line with Shannon Bodie, Lightbourne, Inc. and Joan Stewart, The Publicity Hound

No matter what stage of publishing you’re in, Publishing University has something for you, with 24 breakout sessions on publishing topics led by industry experts, general sessions featuring the industry’s hottest topics, the opportunity to “Ask the Experts” in your own private consulting session–I’ll be there and would love to talk with you.


  • 24 breakout sessions including the best how-to topics in publishing led by industry experts. (These sessions focus on hands-on tools and techniques to sell more books.)
  • General sessions featuring the industry’s hottest topics and including headliner Guy Kawasaki
  • The opportunity to “Ask the Experts” in your own private consulting session. (I’ll be there and would love to talk with you, so if you attend please grab me and say “Hi!”)
  • Formal and informal networking with colleagues and future mentors.

And much more!

Find out more at IBPA Publishing University.

It would be a real thrill for me to meet up with any readers at these events. There’s always a minute to chat or have a cup of coffee. And the “Ask an Expert” sessions are ideal for diving into your book project.

See you there.

Photo: I am an affiliate of Author U.

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    { 5 comments… read them below or add one }

    Dan McGirt March 15, 2013 at 2:36 pm

    Joel — I’ll be at IBPA Publishing University. Looking forward to meeting you and learning from your presentations. I’ve been assembling the framework of my self-publishing over the last couple of years and my goal this year is to start putting flesh on the bones with a more systematic approach. (If I didn’t despise the phrase “take it to the next level” (where is this level?) that’s what I would be ready to do. Instead, I’m going with the flesh-bones thing. Which is an even older cliché, yet far more colorful, so I like it.)


    Joel Friedlander March 15, 2013 at 3:06 pm

    Hi Dan,

    Great. Don’t forget to sign up for the “Ask the Experts” since that will give us some time together.


    Kevin March 15, 2013 at 2:30 pm

    Hi Joel,
    Wonderful article, Thank you for sharing this events/seminars that your going to attend this year. A am author, attending seminars/events like this would help in widening your ideas, it would also a great time in getting ideas and strategies from other authors and publishers.


    Saaskia Aark-Bennett March 15, 2013 at 8:03 am

    Create Space rn your article on STYLE – thanks – it interests me but I can’t find HOW to REACH the STYLE application. Where do I go on Word or what? to use it?

    Thanks – and by the way, I couldn’t find how to pose this question on the Createspace February Newsletter… I’m sure it’s there, but I couldn’t find it…


    Joel Friedlander March 15, 2013 at 3:07 pm


    The best reference is our own Formatting Guide that explains how to use Styles in Word. You can get a free copy here:


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