This Week in the Blogs, July 15 – 21, 2017

POSTED ON Jul 23, 2017

Shelley Sturgeon

Written by Shelley Sturgeon

Home > Blog > Self-Publishing, Social Media > This Week in the Blogs, July 15 – 21, 2017

By Shelley Sturgeon

Hard to believe that we’re nearly half way thru the lazy hazy days of summer, isn’t it? Why not celebrate the season by stretching out on a favorite lounge chair with a cool drink as you read through this week’s selection of articles?

And, be sure to check back here tomorrow for our latest edition of our e-Book Cover Design Awards. You won’t want to miss it!

Dan Wagstaff on The Casual Optimist
50 Books / 50 Covers Winners 2016
“I always look forward 50 Books | 50 Covers announcement. It feels like the industry standard. It’s the cover design list that really seems to matter to book designers in North America, and it’s the one I always compare my own list to.”

BLUEINK REVIEW on Bookbaby Blog
How to Promote a Young Adult Novel on Social Media
“When you’re ready to promote a Young Adult novel, these links and pages will get you connecting with online groups and forums likely to embrace your title.”

David Gaughran on Let’s Get Digital
When Reader Targeting Goes Wrong
“I’d like to talk about what happens when you target the wrong readers, because being too scattergun with promo can really hurt your book.”

Lysa Grant on Self-Publishing Review
Best Free Book Marketing Sites
“There are a number of BookBub-style newsletter services that allow for free submissions. These submissions aren’t guaranteed, and many offer a paid option to guarantee inclusion, but it’s still helpful if you really have no budget for book marketing, or you want to pad out your paid efforts with some other services.”

Melinda Clayton on Indies Unlimited
The Importance of Categories and Keywords for Your Books on KDP
“I hate keywords. “Use keywords,” they say, for your blog post, your KDP book, your website, your AMS ads. Figuring out which keywords to use is harder for me than writing the actual post/book/ad. But I’m learning.”

Self-Publishing News You Can Use

By Amy Collins

Bookscan and PW Announce Sales and Category Sales Growth and Declines for Jan – June 2017

With all four of the major subject areas posting increases in the first six months of 2017, print units were 3% higher than in the first half of last year. There were HUGE losses for Home, Gardening, Entertainment, Photography, Games and Hobby books. There were some very nice gains in other categories. The top categories and their growth/declines are as follows:


Shelley Sturgeon

Written by
Shelley Sturgeon

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