This Week in the Blogs, January 15 – 21, 2012

by | Jan 22, 2012

The year’s still new, and there’s no lack of great articles to dig into. Here you can read about the way the book pitch is changing with the times, a consideration of book sales, tips on dealing with your fans, looking at sales expectations, and watching the metrics of ebook sales. Happy reading, and please use the new social media buttons to your left to share these great articles with your friends. They’ll thank you!

Alan Rinzler on The Book Deal
The new author pitch: Show, don’t sell
“Like all good pitchers on the mound, authors today need a few tricks up their sleeves. They need to choose the right pitch for the job, taking aim directly at readers, retailers, social networks and media.”

Henry Baum on Self-Publishing Review
Book Sales Aren’t Everything
“Putting too much of an emphasis on marketing is a cousin to saying: if it doesn’t sell, it’s not worthwhile. This has been the mantra of the traditional publishing industry, and it would be a shame to see this taken on by self-publishers as well.”

Lindsay Buroker on Lindsay Buroker
The Importance of Keeping in Touch with Fans (and how to find them in the first place)
“One key truth from the business world is that it’s easier to keep an existing customer than find a new customer. But you have to keep in touch with those customers, periodically reminding them that you exist and that they like doing business with you.”

Michael N. Marcus on Book Making
It’s time for realism, immodesty and encouragement
“Any writer should be able to sell between a few dozen and a few hundred copies of a book, but if you want to sell thousands or tens of thousands, you’ll have to work very hard, and get lucky, and maybe even make your own good luck.”

Jane Friedman on Jane Friedman
E-Book Statistics For Authors to Watch
“When authors ask me about what’s next for the publishing industry, I try to point them to metrics to keep their eye on—since I find it hard to predict what will happen next.”

Photo by eflon

tbd advanced publishing starter kit

1 Comment

  1. Lindsay B

    Thanks for including my article in your round-up, Joel!

    Reply

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