Back in 2012 when I had been blogging for two years, I had gotten to know the blogging community pretty well through top sites for bloggers like Copyblogger, which has since turned into a multi-faceted media and software company. I was struck at the time by the almost...
“How often should I blog?” is one of the questions I get asked most frequently by authors starting a blog. While many bloggers have a casual relationship to exactly when they publish new content, I think you’ll do better for yourself and your readers if...
A few months ago Seth Godin posted one of his typically short and to the point blog posts with the headline When should we add the marketing? (Godin is also the author of the famous advice that the best time to start building your platform is three years before you...
There’s nothing that’s more important when you start your author blog than getting traffic. Yep, you read that right. It’s more important than content, more important than what platform you’re blogging on, more important than your blog design...
I’m on a campaign to bring some of the accumulated wisdom of copywriters and internet business to the world of author blogs. If you think about it, a nonfiction author with a book to sell is a perfect candidate for online business. If you can sell your book as...