Lucky me. I just received an early holiday present from Tracy, Seth Godin’s latest bestseller, This Is Marketing. Seth Godin has been a “companion” for the last 10 years, and his short, pithy, and often surprising blog posts have taught me plenty...
By Judith Briles Have you ever been at a conference or a presentation and the person introducing the “Speaker” is awkward or stumbles over the pronunciation of the speaker’s name? Even what you think is a simple name? The reality is it happens often. If...
It can be a challenge to explain to new authors that they need to consider their marketing plans before making arrangements for book design and production. They want to know why they can’t just publish the book they want to publish and worry about the rest of it...
Ask 10 book coaches their favorite way to meet new readers and sell more books, and I’ll bet at least half of them say through public speaking. Selling a book at the back of the room to an audience member who has just seen your dazzling performance is easy peasy....
One of the biggest lessons you can learn when you start to really look at marketing your books is about creating anticipation. Think of the last big movie you were looking forward to. You might have heard about it when the film rights were first acquired, that’s...
