Sometimes you want a post, sometimes you want a page. It’s not always easy to tell. In the early days of the blog, I only created posts, just trying to fill the needs of readers and my publishing schedule. As I got more comfortable with blogging and creating...
This post is an example of the value of affiliate marketing. At its most basic, affiliate marketing means that you promote someone else’s product or service simply by sending traffic to another site. The producer gives you a special code, which you pass along to...
Stella, an old friend, told me this true story: One day Stella decided to go to her favorite piano bar. She was one of the regulars there and enjoyed the camaraderie and loved to sing along with her favorites. She got dressed and headed to the piano bar for the...
This happens a couple of times a week these days: An author is telling me her plans, all about the research that’s gone into her book, the way the edit has come together, the great art she found for the cover, that kind of thing. At some point the question...
It’s pretty easy to make the case that almost all authors should have a writer blog. And some publishers have asked their authors to start a blog if they don’t have one. Out of all the digital innovations that allow writers to advance themselves and their...
