By Amy Collins What we did We ignored the many display and co-op opportunities available at bookstores. Too many times, authors will attempt to get their books into bookstores and onto the shelves of retailers and give up as soon as they receive their first “no...
By Amy Collins This month has been all about working with authors to help them focus on their markets and really find their readers. If you are having trouble finding your market or connecting with your readers, may I suggest you join us in this month’s DO THIS NOT...
By Amy Collins Joining in the party (although a tad late) is Barnes and Noble who announced last week that they are now offering a self-service advertising program. The program is now in Beta and quickly maxed out on takers. Within 24 hours after the announcement,...
By Amy Collins Another year, another set of chances for you and your book! While I usually focus on authors and publishers in this column, this month, I am the one guilty of committing the errors in DO THIS NOT THAT. What I Did I got discouraged. I mean I got REALLY...
By Amy Collins Today on DO THIS, NOT THAT, we are talking about book signings and author events. Too many authors spend heartbreaking afternoons sitting behind a folding table at a local store watching shoppers hurry by. Shoppers see the table and stack of books and...
