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Project Focus: Exotic Life by Lisa Alpine

by Joel Friedlander | Apr 21, 2010 | Book Design, Interior Design, Project Focus, Samples, Self-Publishing

Travel writing, never out of fashion, seems to be pretty popular at the moment. And when you get great travel writing imbued with personality, you’ve got something special. That’s why I was really pleased to be called on by Lisa Alpine to design the...

Project Focus: Cover Design with Supplied Artwork for The “And” Principle

by Joel Friedlander | Dec 11, 2009 | Book Design, Cover Design, Project Focus, Samples, Self-Publishing

This is the second article about dealing with a cover design project with artwork supplied by the client. In the first, I looked at the book cover design process for Chris Finlan’s Not A Fire Exit. This time I’m going to look at the designs prepared for...

Project Focus: Interior Design for Business Mensch by Noah Alper

by Joel Friedlander | Oct 1, 2009 | Book Design, Interior Design, Project Focus, Samples

Books come in all different shapes and sizes and with many different purposes. Book design takes these diverse uses into account. Recently we designed Noah Alper’s Business Mensch, which combines memoir with business advice drawn from the author’s career...

Project Focus: 2-Color Cover Design for Trade Publishers

by Joel Friedlander | Sep 22, 2009 | Book Design, Book Printing, Cover Design, Project Focus, Samples

For offset printing, 2-color covers can be much more economical than 4-color covers, particularly for short-run books. I discussed two 2-color covers for self-published books in a previous article and explained why these covers are often preferred by publishers. Here...

Project Focus: 2-color Cover Design for Self-Publishers

by Joel Friedlander | Sep 18, 2009 | Book Design, Book Printing, Book Production, Cover Design, Project Focus, Samples, Self-Publishing

Before the advent of digital printing and print-on-demand production, publishers had no choice but to print on offset presses, and most books today continue to be printed by offset. Book presses are large, noisy, oily pieces of heavy machinery. There are separate...

Project Focus: Interior Design for The Age of Participation

by Joel Friedlander | Sep 16, 2009 | Book Design, Interior Design, Project Focus, Samples

One of the first books I produced for Berrett-Koehler Publishers in San Francisco was The Age of Participation by Patricia McLagan and Christo Nel. The overarching framework of the story of the movement of politics toward participative governance required a theme to...
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