Author in the Headlights Syndrome is common when you realize you will be doing the majority (or all) of the book marketing for your book.
Selling books is not getting easier. Would offering your book in small bites rather than the whole enchilada be a beneficial strategy?
Generate local market publicity for anyone you quoted or referenced in your nonfiction book using a fill-in-the-blanks press release template.
Every author wants to know how to get the word out about his or her book. The most effective marketing that an author can do doesn’t involve paying money.
Newsletters are a valuable tool, but at the same time, it is also very easy to be intimidated by the idea of putting out a newsletter.
Authors attempting to get their books into bookstores and onto the shelves of retailers often give up as soon as they receive their first “no thank you.”
A bit of miscellany today: Get the “Out” Out When did the word “out” invade the rest of our verbs? It’s everywhere, and deserves to be eliminated. Some examples: Tweet out Report out When did this sneak in? “Out” in these contexts adds nothing, since the idea of “sending it out” is inherent in both […]
By Judith Briles Not a week goes by when I don’t get an email or a phone call with an “I don’t know what to write about” statement from an author. Some who are in the newbie realm; others who have been publishing for years. The subject could be a blog. Adding to the ezine. […]
There’s no question that guest blogging helps sell books. But it’s a powerful book marketing tactic for other reasons, too.
As a novelist, do you dive right in, or do you use “how to” guides to get you to The End? Do you write your own elevator pitch as a story planning tool?