Accepting book marketing myths as fact can hurt your writing career, so let’s set the record straight on three of the most common.
Most authors planning book launches believe press releases will result in phone calls and an onslaught of orders. Nothing could be further from the truth.
To find your market and connect with your readers, outline who you are writing for, writing to, and how to use that to promote, and market your books.
New authors often focus on the mechanics of publishing, plain and simple, but getting the book into the system is only one step toward author success.
Authors often don’t want to hear what works to sell books. If you want books sales, doing repeatedly what doesn’t work is book marketing insanity.
There are many strategies and tools an author can use when launching a book, but one of the most powerful resources to leverage is a Street Team.
Barnes and Noble recently announced that they are now offering a self-service advertising program. The program is now in Beta.
The median income for American authors is down. So how can authors create more revenue streams associated with their books or areas of expertise?
I usually focus on authors and publishers but this month, I am the one guilty of committing the errors in DO THIS NOT THAT.
Your “signature” is everywhere–in profiles, blogs, articles, your sent emails, you name it. What it says, conveys a lot.