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Home » Marketing » Page 47

What Hasn’t Changed in Self-Publishing

by Joel Friedlander on October 5, 2009 2 Comments

When Jill and I first got into self-publishing the book world was a vastly different place than it is today. There was no Google, no Amazon, no print-on-demand, no blogs. There were two giant wholesalers, Baker and Taylor, and Ingram. (Well, not everything has changed.) But Ronald Reagan was president, gas cost about 90 cents […]

Filed Under: Marketing, Self-Publishing Tagged With: 1986, Body Types, Dan Poynter, Self-Publishing

Indie Business Memoir Scores Major Reviews

by Joel Friedlander on September 23, 2009 4 Comments

I moved to the San Francisco Bay Area with my wife and infant son in 1993. We were glad to escape the winters in New York, and had many friends in the area. But leaving home can be hard in other ways. Growing up in the Bronx and, later, lower Westchester, we were accustomed to […]

Filed Under: Book Design, Book Reviews, Cover Design, Marketing Tagged With: Library Journal, Noah Alper, Noah's Bagels, Publishers Weekly, Wolfeboro Press

Self-Publishing Review New Guest Post

by Joel Friedlander on September 21, 2009 Leave a Comment

Henry Baum’s remarkably useful Self-Publishing Review covers the field of self-publishing thoroughly. News, reviews of self-published books, reviews of publisher-services companies, interviews and more make it a great destination for anyone interested in the field. I find myself there once a day, just to check on what’s new. Self-Publishing Review has started a “Guest Post” […]

Filed Under: Marketing, Self-Publishing, Social Media Tagged With: Henry Baum, ISBN, Self Publishing Review

Independent Bookstores Opening to Self-Published Books?

by Joel Friedlander on September 21, 2009 Leave a Comment

A lot of the trepidation authors feel when thinking about self-publishing their book seems to come from the retail bookselling community. Trying to pitch your book—from your one-book publishing company—to a chain bookstore buyer is an exercise in futility. And that’s assuming you can actually get to talk to a buyer, which is no easy […]

Filed Under: Book Design, Marketing, Self-Publishing Tagged With: Aaron's Books, ABA, book retailing, Bookselling This Week, Galaxy Books, Karen Schechner

Self Publishing Basics: How to Create Your ARC Cover

by Joel Friedlander on September 21, 2009 27 Comments

Years ago I used to buy books at a famous bookstore in downtown New York City, in the old book selling district. This bookstore was famous for the range of subjects it carried, its steady inflow of new books, and the lively and sometimes erudite people you could meet browsing the narrow aisles looking for […]

Filed Under: Book Design, Book Reviews, Cover Design, Marketing, Self-Publishing Tagged With: ARC, bound galleys, Library Journal, prepublication reviews, Publishers Weekly, SPAN

How To Use Twitter in 5 Minutes for Small and Independent Publishers

by Joel Friedlander on August 13, 2009 Leave a Comment

At the BAIPA meeting many people wanted to talk about social media and their use for self publishers who would like to use these powerful networking tools. Most people seemed hesitant to try Twitter. I certainly understand the reluctance but Twitter is actually a fairly simple site that can be used in a variety of […]

Filed Under: Marketing, Social Media Tagged With: Twitter

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