There are many strategies and tools an author can use when launching a book, but one of the most powerful resources to leverage is a Street Team.
Barnes and Noble recently announced that they are now offering a self-service advertising program. The program is now in Beta.
The median income for American authors is down. So how can authors create more revenue streams associated with their books or areas of expertise?
I usually focus on authors and publishers but this month, I am the one guilty of committing the errors in DO THIS NOT THAT.
Your “signature” is everywhere–in profiles, blogs, articles, your sent emails, you name it. What it says, conveys a lot.
If careful attention is paid to SEO when posting articles on blogs, an article can suddenly become popular, possibly selling more books.
Check out PhotoFunia, my favorite, go-to website for creating offbeat effects from a digital photo, even if it’s just your head shot or book cover.
Understanding Seth Godin’s Five Steps of Marketing can help authors position themselves for success.
Amazon is REALLY working hard to hide the contact information of book reviewers so how can you reach the reviewers and readers who write reviews?
As regular readers know, I often promote marketing and platform-building training tools and resources. I do this partly because I know from experience that understanding how online marketing works will make it possible for more authors to make a living from their writing. This is also part of my own business, since I earn commissions […]