Local radio station airing a half-hour interview with you? Getting a two-page spread in a national magazine? The challenge is to turn one media publicity “hit” into multiple hits. Recycling publicity is like rolling a snowball downhill and watching it get bigger and bigger.
By Betsy Graziani Fasbinder The world of speaking opportunities keeps expanding, and that’s good for authors. Speaking to live audiences is one of the best platform-building activities available for both fiction writers and subject matter experts. But how to make the connection with a live audience? What gets in the way? In this article author […]
When it comes to marketing material, many authors get flyers printed, a lot also get bookmarks, but few authors will invest in swag to give away or sell to fans at book fairs and conferences, and that is a shame.
by Alinka Rutkowska We’ve been concentrating on learning how search engine optimization—although it sounds intimidating—can be crucial in helping you sell more books. Today, we have for you a different perspective on how this applies to Amazon specifically, by bestselling author and publishing consultant Alinka Rutkowska. Here’s her article. What if you could significantly increase […]
A reporter from your local newspaper heard about your new book and wants to meet you for lunch. You accept the invitation and have only three days to prepare. What do you do?
One of the best ways to help ensure your efforts are rewarded is to ensure you’re not overlooking any SEO ideas that can be applied to your books.
More and more authors are seeing that the ADD TO CART button does not place an order with the author/publisher like it used to. For this month’s DO THIS NOT THAT we will focus on the Amazon ADD TO CART button and what we can do.
Welcome to my world–one that has created book sales that exceed $2,000,000; and generated over $3,000,000 in speaking fees. Yes, you can make money with your ideas, with the words that spill out of your mouth.
Search Engine Optimization, commonly referred to as SEO, is the art and science of convincing a search engine, like Google, to send people to your website, content, or product. As an author, why should you care?
The controversy over giving books away for free continues. You work hard when you write a book and there are the costs associated with writing. Are free promotions worth it?