Marketing Archives - Page 3 of 46

Canva Versus Book Brush

Authors are expected to be jack-of-all-trades and even run their own ads. Let’s discuss Canva and Book Brush, online tools to design graphics.

by Beth Barany on January 23, 2020 17 Comments

Communicating a clear and compelling author brand, including a tagline, can attract the right readers and potentially sell more books.

Selling with integrity is possible. Instead of convincing buyers into believing they cannot live without your book, use these good sales techniques.

If you’re like most of us, one of your favorite options is asking for recommendations from friends and family who share your taste in fiction.

You should be growing mailing list and sending out newsletters on a regular basis, and now is the time to raise the question of maintenance.

by Amy Collins on November 28, 2019 3 Comments

Crowdfunding gives many authors and small publishers the time and money they need to publish properly, but it is not a magic bullet.

Local retailers, librarians, and reporters may be more open to a new author, but what about collaborating with a wider range of local businesses?

A lot of author sites have newsletter sign-up forms on their homepages. Here’s how to optimize your site to maximize newsletter sign-ups.

When I procrastinate about writing a blog post or an article for a client, I have to hit the “pause” button and think about what’s holding me back.