Do you know what “branding” means and how it applies to you as an author? In most cases, you’re the brand, while your books are “brand extensions.”
Many author websites were set up as blogs first with a column of blog posts on the left, and a sidebar on the right for things like sign up forms.
Think about Amazon as a search engine, instead of a retail store. Yes, Amazon is more like Google, than say Walmart in many fundamental ways.
Blogging is considered an important component of an author platform. Brandon Cornett gives us some insight about the “whys” and “hows” of author blogging.
One way sell more books is to create your author branding statement: a concise, one-sentence description of your book or of your body of work.
Authors serious about book marketing have a press release to help secure book publicity. Definitely use it for that purpose, but think bigger.
Authors need to stay current and pay attention and research book sales and marketing today and not depend upon OLD research.
Authors are expected to be jack-of-all-trades and even run their own ads. Let’s discuss Canva and Book Brush, online tools to design graphics.
Communicating a clear and compelling author brand, including a tagline, can attract the right readers and potentially sell more books.
If big brand fictional characters are active on social media, shouldn’t your characters use social media, too? Here are five reasons why I recommend it.