How do you take a full-length novel and condense it down to a brief sales pitch that is enough to entice a reader to purchase it?
Marketing
Amazon is a Data Gathering and Filtering Tool
Amazon is an intelligent software system that not only stores a large catalog of products, but also stores sales and buyer preference information too.
It’s a Wide WIDE Virtual World!
Book launch or marketing campaign plans for this spring have been turned upside down. It’s time to discover apps that enable you to connect globally.
How to Make an Awesome Book Trailer (and Why!)
Book trailers give you a great avenue to promote your book. They seek to motivate the audience to buy and enjoy a product firsthand.
Do This Not That: Book Promotion During a Pandemic
How should authors promote themselves and their books during this time of crisis? How do we sell and market our work during a pandemic?
4 Elements to Craft Your Author Bio
How do you talk about yourself? You just finished writing hundreds of pages. Now it’s time to write about yourself: the author bio.
What’s in a (Pen) Name? An Argument Against Noms de Plumes
Everyone considers using a nom de plume or pen name. I am going to offer an argument for not using a pen name — or, at least, for sticking to just one.
What’s Your Author Brand?
Do you know what “branding” means and how it applies to you as an author? In most cases, you’re the brand, while your books are “brand extensions.”
Change Your Author Blog into an Author Website
Many author websites were set up as blogs first with a column of blog posts on the left, and a sidebar on the right for things like sign up forms.
Amazon is a Search Engine–Make Your Book an Easy-to-Find Product
Think about Amazon as a search engine, instead of a retail store. Yes, Amazon is more like Google, than say Walmart in many fundamental ways.