Populism is becoming a powerful force, as we saw in last week’s referendum in the U.K. that led the British to vote to exit from the European Union. This way of thinking maintains that good, wholesome people are being mistreated by a small circle of corporate, political, or social elites, who can be defeated if […]
One of the constants in the internet marketing world is the awarding of “bonuses” with almost any kind of product, including books. In its most basic form, a bonus could be considered anything extra that has value. By “extra” we mean that a bonus is something added to something else, perhaps a thing you weren’t […]
I don’t think there’s any doubt at this point that every author needs a website. Publishers recommend them for their own authors, and self-publishing writers know that, for most of us, our natural home is online. But the next thing that comes up when you decide you need a website to advance your writing career, […]
Amy Collins offers her experience and advice around mistakes that she and her clients have made while publishing and promoting their self-published books.
Amazon is launching AMS, Amazon Marketing Services. giving self-publishing authors access to marketing programs previously reserved for Amazon’s bigger vendors.
Scared of failure? Scared of success? Find out what you should do right now to find your readers and know what it feels like to have a successful book.
Digital branding expert Fauzia Burke gives authors straight answers to their questions about the overwhelming but exciting social media and online marketing options available these days.
Move past the frustrations of your biggest author platform stumbling blocks to finally get your book into the hands of your readers.
Millions of authors are trying to secure a relationship at first glance. A smaller, wiser group are building platforms. Learn how to build your platform–the secret to succeeding as an author.
There are no guarantees in PR and publicity. Authors scheduled to do a TV program may be bumped when crises or tragedy hits. Here’s how to handle the dreaded unexpected.