It is normal to lose a few subscribers but if there’s one problem that everyone with a newsletter shares, it’s not knowing why readers unsubscribe.
Smart authors start thinking about endorsements, an important influencer’s seal of approval, well before their books are published.
Do you have an audiobook? For the easy peasy crowd, here’s what I’m suggesting—create a clip of your audio book or make a clip.
Marketing your book is actually a bigger challenge than writing the book. Pre-planning your marketing strategy will go a long way to achieving your goals.
“Welcome emails” are sent in order to build a connection with customers, and you’re going to use them to form a bond with your newsletter subscribers.
Book marketing isn’t about “blowing your own horn.” It’s about sharing information about your book. Making this mental shift is essential.
Are you trying to build a “fan base?” Well stop. Seriously. There is a better way. Spend time every day connecting and interacting with readers.
A writer will likely have some relationship with photography. Learn how your photos get discovered and licensed because of words correctly embedded in them.
When you win a book award, don’t just pose for a grip and grin at the awards banquet. Make sure your audience hears the good news, too.
A mailing list is a great way for you to connect with your readers, but first you have to get them to sign up. That’s where landing pages come in.