There are many ways to improve discoverability for authors and their books, and this post lists many of them.
Sex sells books and ranks right up there as one of the very best publicity hooks, even if you haven’t written erotica or a romance novel.omance novel.
As authors, can advertise to sell books now or we can market to build an author platform. Let’s look at the differences between these two approaches.
Do This Not That for July 2017 discusses the pros and cons of exclusive rights and selling all your books only through Amazon.
Can you get author and book marketing fatigue? Of course. Authors sometimes don’t want to hear what works in creating a successful book marketing campaign.
This week I have a real treat for you. On Thursday I will be interviewing, live, Dave Chilton, venture capitalist, television personality, and multimillionaire who built his fortune by… self-publishing! Yes, you read that right. Chilton spent several years on the Canadian television show “Dragon’s Den,” (the forerunner of “Shark Tank”) but he began his […]
Welcome to the world of book publishing. When you decided to self-publish you became an author-publisher, and that implies a higher level of seriousness and responsibility than someone just messing around by putting a book out. That’s why you need a plan for how to sell your book, even before you publish it. What you […]
The prevailing message in the publishing industry today is that if you want to be an author and either get published or sell books, you need a platform.
Curators have traditionally been found in museums and libraries where, relying on their expertise in a specific field, they acquire, organize, and present selections of works with something in common. Enter technology, and we’ve had an explosion of online content aimed at specialized audiences. The last time I looked, there were a reported 73 million […]
Readers love chunks of information they can digest easily in just a minute or two. That’s why they’re wild about cheat sheets and checklists.