It is normal to lose a few subscribers but if there’s one problem that everyone with a newsletter shares, it’s not knowing why readers unsubscribe.
3 Ways to Get Your Dream Endorsement
Smart authors start thinking about endorsements, an important influencer’s seal of approval, well before their books are published.
Planning Your Book Launch
Do you have an audiobook? For the easy peasy crowd, here’s what I’m suggesting—create a clip of your audio book or make a clip.
Engineer Success with a Good Marketing Strategy
Marketing your book is actually a bigger challenge than writing the book. Pre-planning your marketing strategy will go a long way to achieving your goals.
6 Goals for Your Newsletter Welcome Emails
“Welcome emails” are sent in order to build a connection with customers, and you’re going to use them to form a bond with your newsletter subscribers.
Book Promotion as a Public Service
Book marketing isn’t about “blowing your own horn.” It’s about sharing information about your book. Making this mental shift is essential.
Book Promotion: Do This, Not That – August 2019
Are you trying to build a “fan base?” Well stop. Seriously. There is a better way. Spend time every day connecting and interacting with readers.
Embed Words in Your Photos for Discovery
A writer will likely have some relationship with photography. Learn how your photos get discovered and licensed because of words correctly embedded in them.
13 Ways to Use a Book Award for Marketing
When you win a book award, don’t just pose for a grip and grin at the awards banquet. Make sure your audience hears the good news, too.
3 Secrets to an Effective Landing Page
A mailing list is a great way for you to connect with your readers, but first you have to get them to sign up. That’s where landing pages come in.
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