Do you know what “branding” means and how it applies to you as an author? In most cases, you’re the brand, while your books are “brand extensions.”
Change Your Author Blog into an Author Website
Many author websites were set up as blogs first with a column of blog posts on the left, and a sidebar on the right for things like sign up forms.
Amazon is a Search Engine–Make Your Book an Easy-to-Find Product
Think about Amazon as a search engine, instead of a retail store. Yes, Amazon is more like Google, than say Walmart in many fundamental ways.
Author Blogging: 5 Reasons to Start and 3 Ways to Do It Right
Blogging is considered an important component of an author platform. Brandon Cornett gives us some insight about the “whys” and “hows” of author blogging.
Attract Your Readers: 4 Steps to Your Author Branding Statement
One way sell more books is to create your author branding statement: a concise, one-sentence description of your book or of your body of work.
8 Ways to Make Your Book’s Press Release Work Harder
Authors serious about book marketing have a press release to help secure book publicity. Definitely use it for that purpose, but think bigger.
Book Promotion: Do This Not That – February 2020
Authors need to stay current and pay attention and research book sales and marketing today and not depend upon OLD research.
Canva Versus Book Brush
Authors are expected to be jack-of-all-trades and even run their own ads. Let’s discuss Canva and Book Brush, online tools to design graphics.
5 Steps to Create the Tagline for Your Author Brand
Communicating a clear and compelling author brand, including a tagline, can attract the right readers and potentially sell more books.
Let Your Characters Engage with Fans Online
If big brand fictional characters are active on social media, shouldn’t your characters use social media, too? Here are five reasons why I recommend it.
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