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Home » Marketing » Page 3

The Art of Condensing an Entire Book into a Brief Sales Pitch

by Florence Osmund on April 20, 2020 11 Comments

How do you take a full-length novel and condense it down to a brief sales pitch that is enough to entice a reader to purchase it?

Filed Under: Contributing Writers, Marketing Tagged With: book pitch, Florence Osmund

Amazon is a Data Gathering and Filtering Tool

by Tracy Atkins on April 16, 2020 1 Comment

Amazon is an intelligent software system that not only stores a large catalog of products, but also stores sales and buyer preference information too.

Filed Under: Contributing Writers, Marketing, Self-Publishing Tagged With: Amazon, Amazon Success Toolkit, Tracy Atkins

It’s a Wide WIDE Virtual World!

by Judith Briles on April 13, 2020 6 Comments

Book launch or marketing campaign plans for this spring have been turned upside down. It’s time to discover apps that enable you to connect globally.

Filed Under: Contributing Writers, Marketing Tagged With: book marketing, Facetime, Judith Briles, Skype, Youtube

How to Make an Awesome Book Trailer (and Why!)

by Joel Friedlander on April 9, 2020 11 Comments

Book trailers give you a great avenue to promote your book. They seek to motivate the audience to buy and enjoy a product firsthand.

Filed Under: Guest Posts, Marketing Tagged With: book trailers, Victor Blasco

Do This Not That: Book Promotion During a Pandemic

by Amy Collins on April 6, 2020 13 Comments

How should authors promote themselves and their books during this time of crisis? How do we sell and market our work during a pandemic?

Filed Under: Contributing Writers, Marketing Tagged With: Amy Collins, book marketing

4 Elements to Craft Your Author Bio

by Beth Barany on April 2, 2020 5 Comments

How do you talk about yourself? You just finished writing hundreds of pages. Now it’s time to write about yourself: the author bio.

Filed Under: Contributing Writers, Marketing Tagged With: author bio, Beth Barany

What’s in a (Pen) Name? An Argument Against Noms de Plumes

by David Kudler on March 26, 2020 4 Comments

Everyone considers using a nom de plume or pen name. I am going to offer an argument for not using a pen name — or, at least, for sticking to just one.

Filed Under: Contributing Writers, Marketing Tagged With: David Kudler, pen names

What’s Your Author Brand?

by Sandra Beckwith on March 23, 2020 10 Comments

Do you know what “branding” means and how it applies to you as an author? In most cases, you’re the brand, while your books are “brand extensions.”

Filed Under: Contributing Writers, Marketing Tagged With: author brand, author branding, Sandra Beckwith

Change Your Author Blog into an Author Website

by Nate Hoffelder on March 19, 2020 1 Comment

Many author websites were set up as blogs first with a column of blog posts on the left, and a sidebar on the right for things like sign up forms.

Filed Under: Contributing Writers, Marketing Tagged With: author blogging, author websites, Nate Hoffelder

Amazon is a Search Engine–Make Your Book an Easy-to-Find Product

by Tracy Atkins on March 16, 2020 3 Comments

Think about Amazon as a search engine, instead of a retail store. Yes, Amazon is more like Google, than say Walmart in many fundamental ways.

Filed Under: Contributing Writers, Marketing, Self-Publishing Tagged With: Amazon, Amazon Success Toolkit, Tracy Atkins

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