How should authors promote themselves and their books during this time of crisis? How do we sell and market our work during a pandemic?
How do you talk about yourself? You just finished writing hundreds of pages. Now it’s time to write about yourself: the author bio.
Everyone considers using a nom de plume or pen name. I am going to offer an argument for not using a pen name — or, at least, for sticking to just one.
Do you know what “branding” means and how it applies to you as an author? In most cases, you’re the brand, while your books are “brand extensions.”
Many author websites were set up as blogs first with a column of blog posts on the left, and a sidebar on the right for things like sign up forms.
Think about Amazon as a search engine, instead of a retail store. Yes, Amazon is more like Google, than say Walmart in many fundamental ways.
Blogging is considered an important component of an author platform. Brandon Cornett gives us some insight about the “whys” and “hows” of author blogging.
One way sell more books is to create your author branding statement: a concise, one-sentence description of your book or of your body of work.
Authors serious about book marketing have a press release to help secure book publicity. Definitely use it for that purpose, but think bigger.
Authors need to stay current and pay attention and research book sales and marketing today and not depend upon OLD research.