Understanding Seth Godin’s Five Steps of Marketing can help authors position themselves for success.
Amazon is REALLY working hard to hide the contact information of book reviewers so how can you reach the reviewers and readers who write reviews?
As regular readers know, I often promote marketing and platform-building training tools and resources. I do this partly because I know from experience that understanding how online marketing works will make it possible for more authors to make a living from their writing. This is also part of my own business, since I earn commissions […]
When giving a presentation, your introduction is the “set up” to you and your message. Wouldn’t you like it to be perfect?
We want to sell more books, either existing books or books we are now developing. Maybe improving your author website will help.
It can be a challenge to explain to new authors that they need to consider their marketing plans before making arrangements for book design and production. They want to know why they can’t just publish the book they want to publish and worry about the rest of it later? After all, many new authors have […]
Book coaches will say their favorite way to sell books is through public speaking. Here’s 13 places to speak and meet new readers.
It can take years to find, educate, and stimulate readers to buy your books or other products and services
Authors, have you spent heartbreaking afternoons sitting at a local store with stacks of your books watching shoppers hurry by?
One key to marketing to people who want to buy your book is understanding the 5 kinds of traffic