Readers love chunks of information they can digest easily in just a minute or two. That’s why they’re wild about cheat sheets and checklists.
By Amy Collins Book Expo America (BEA) was held this year in New York from May 31st – June 2nd. It is considered to be THE networking event in North America where authors and publishing industry insiders gather. Amy Collins, Contributing Writer for The Book Designer, attended BEA 2017 and we thought you might find […]
A lot of the choices we publishers make are based on what we want or what we think we SHOULD do, but consumer book sales can tell us what readers want.
By Judith Briles It’s a good question … for most, the answer is zilch. Or, the response is: what’s a tagline? Okay … what is a tagline and why should an author care? Ahh … now we are into the meat of it. Start with separating a tagline from a slogan. Where a slogan is […]
by Joel Pitney Some of us are natural born networkers. You know the type . . . they never lunch alone, they seem to specialize in connecting people in ways that benefit both parties, they have no problem promoting themselves or their projects or ideas in ways that aren’t off-putting. In my experience, most authors […]
Craft. Marketing. Blogging. Email list building. The list goes on. But, there are some skills that every indie author absolutely needs to develop.
It’s OK to imagine a review of your book in the New York Times, but not when you’re starting to promote your book or if you’re new to book publicity.
This month, I am willing to share my book promotion mistakes and goofs. So, here is the Amy Collins DO THIS NOT THAT list of goofs.
A list of 25 things for authors to have in their booths to successfully sell books at book fairs and crafts events during the spring and summer months.
By Sharon Goldinger Who doesn’t want to be a bestselling author? And if you can hit the New York Times or USA Today bestseller list, wouldn’t that be a dream come true? Most of us would say absolutely. But if you’re not a household name, what do you have to do to achieve that enviable […]