Did you know that trailers aren’t just for movies? In case you didn’t know: book trailers are to books what movie trailers are to movies. And sometimes, they can even look like movie trailers, with full sets, actors, and dialogue. Some book trailers lean towards illustration and stylization without including voiceover, and some look like […]
Marketing
How to Make a Book Trailer: 4 Must Haves
Whether you’re choosing to go the self publishing route or the traditional publishing route, you’re going to end up doing a lot of your own marketing. Sometimes, writers can get a little offended at the business side of this job—it’s art, after all, and writers tend to view books as particularly sacred objects. I’m not […]
Amazon Book Review FAQs
Amazon and Amazon’s rules are changing so fast! We would like to bring you up to date on the current rules and share some guidelines.
Bashing the Myths of Social Media in 2021
There are a boatload of myths around what social media is; how to use it; what you should be doing; and why you should be doing it.
Get Book Reviews: Your Novel Can Always Find New Audiences
The number one way readers learn about books is word of mouth. Book reviews still hold enormous sway over readers.
Promote Your Book With a Shoestring Budget
Book promotion strategies are especially helpful for self-published authors to put their books in the hands of more readers.
How To Find Your Target Audience, Part One
We know why your target audience is so important. Now let’s figure out who your particular target audience is so you can reap the benefits.
A Few of My Favorite Author Marketing Tools
In my author community, heading the “wants” list was marketing and social media tips. Here are several of my personal favorites.
Do This, Not That – Tis the Season? Launching Your Book During the Holidays
Go to print as soon as your book is ready? A word of caution: Publishing a book at the end of the year may hurt you more than help you.
Open, Click, Buy – How to Sell Anything via Your Newsletter
How do you sell stuff via your newsletters? How do you get someone to go from reading your newsletter to buying your books?