Did you know that trailers aren’t just for movies? In case you didn’t know: book trailers are to books what movie trailers are to movies. And sometimes, they can even look like movie trailers, with full sets, actors, and dialogue. Some book trailers lean towards illustration and stylization without including voiceover, and some look like […]
Whether you’re choosing to go the self publishing route or the traditional publishing route, you’re going to end up doing a lot of your own marketing. Sometimes, writers can get a little offended at the business side of this job—it’s art, after all, and writers tend to view books as particularly sacred objects. I’m not […]
Amazon and Amazon’s rules are changing so fast! We would like to bring you up to date on the current rules and share some guidelines.
There are a boatload of myths around what social media is; how to use it; what you should be doing; and why you should be doing it.
The number one way readers learn about books is word of mouth. Book reviews still hold enormous sway over readers.
Book promotion strategies are especially helpful for self-published authors to put their books in the hands of more readers.
We know why your target audience is so important. Now let’s figure out who your particular target audience is so you can reap the benefits.
In my author community, heading the “wants” list was marketing and social media tips. Here are several of my personal favorites.
Go to print as soon as your book is ready? A word of caution: Publishing a book at the end of the year may hurt you more than help you.
How do you sell stuff via your newsletters? How do you get someone to go from reading your newsletter to buying your books?