Marketing Archives - The Book Designer

Clean Up Your Newsletter’s Subscriber List

You should be growing mailing list and sending out newsletters on a regular basis, and now is the time to raise the question of maintenance.

by Amy Collins on November 28, 2019 1 Comment

Crowdfunding gives many authors and small publishers the time and money they need to publish properly, but it is not a magic bullet.

Local retailers, librarians, and reporters may be more open to a new author, but what about collaborating with a wider range of local businesses?

A lot of author sites have newsletter sign-up forms on their homepages. Here’s how to optimize your site to maximize newsletter sign-ups.

When I procrastinate about writing a blog post or an article for a client, I have to hit the “pause” button and think about what’s holding me back.

by David Kudler on October 7, 2019 2 Comments

In Part 1, we discussed how to hook your readers with book descriptions. Now, let’s talk about how to tease your readers once they’re hooked.

by David Kudler on October 3, 2019 5 Comments

You’ve gotten a potential reader to visit your book’s product page. Now it’s time to seal the deal. How? Your book description, that’s how.

by Nate Hoffelder on September 26, 2019 18 Comments

It is normal to lose a few subscribers but if there’s one problem that everyone with a newsletter shares, it’s not knowing why readers unsubscribe.

by Sandra Beckwith on September 23, 2019 6 Comments

Smart authors start thinking about endorsements, an important influencer’s seal of approval, well before their books are published.

by Judith Briles on September 12, 2019 3 Comments

Do you have an audiobook? For the easy peasy crowd, here’s what I’m suggesting—create a clip of your audio book or make a clip.