When it comes to marketing material, many authors get flyers printed, a lot also get bookmarks, but few authors will invest in swag to give away or sell to fans at book fairs and conferences, and that is a shame.
How to Use the Amazon Algorithm to Sell More Books
by Alinka Rutkowska We’ve been concentrating on learning how search engine optimization—although it sounds intimidating—can be crucial in helping you sell more books. Today, we have for you a different perspective on how this applies to Amazon specifically, by bestselling author and publishing consultant Alinka Rutkowska. Here’s her article. What if you could significantly increase […]
22 Tips for Breaking Bread with Journalists
A reporter from your local newspaper heard about your new book and wants to meet you for lunch. You accept the invitation and have only three days to prepare. What do you do?
SEO for Authors – Part 2
One of the best ways to help ensure your efforts are rewarded is to ensure you’re not overlooking any SEO ideas that can be applied to your books.
Book Promotion: Do This, Not That – June 2018
More and more authors are seeing that the ADD TO CART button does not place an order with the author/publisher like it used to. For this month’s DO THIS NOT THAT we will focus on the Amazon ADD TO CART button and what we can do.
Why Authors Should Be Speaking on Their Books … Their Expertise
Welcome to my world–one that has created book sales that exceed $2,000,000; and generated over $3,000,000 in speaking fees. Yes, you can make money with your ideas, with the words that spill out of your mouth.
SEO for Authors – Part 1
Search Engine Optimization, commonly referred to as SEO, is the art and science of convincing a search engine, like Google, to send people to your website, content, or product. As an author, why should you care?
Are Free Promotions Still Worth It?
The controversy over giving books away for free continues. You work hard when you write a book and there are the costs associated with writing. Are free promotions worth it?
Selling Out: Going Wide or Going Exclusive to Amazon
A lot of publishers selling ebooks decide to put all of their eggs in the Amazon basket. I don’t, I sell wide — that is, at as many retail and distribution outlets as possible.
How to Become an Author Expert and Strut Your Stuff
One of the best ways to convince readers that they should spend their time and money with you versus the millions of other authors is to become an expert in one or more topics that tie into your book, and then promote that expertise everywhere.
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