Can you get author and book marketing fatigue? Of course. Authors sometimes don’t want to hear what works in creating a successful book marketing campaign.
This week I have a real treat for you. On Thursday I will be interviewing, live, Dave Chilton, venture capitalist, television personality, and multimillionaire who built his fortune by… self-publishing! Yes, you read that right. Chilton spent several years on the Canadian television show “Dragon’s Den,” (the forerunner of “Shark Tank”) but he began his […]
Welcome to the world of book publishing. When you decided to self-publish you became an author-publisher, and that implies a higher level of seriousness and responsibility than someone just messing around by putting a book out. That’s why you need a plan for how to sell your book, even before you publish it. What you […]
The prevailing message in the publishing industry today is that if you want to be an author and either get published or sell books, you need a platform.
Curators have traditionally been found in museums and libraries where, relying on their expertise in a specific field, they acquire, organize, and present selections of works with something in common. Enter technology, and we’ve had an explosion of online content aimed at specialized audiences. The last time I looked, there were a reported 73 million […]
Readers love chunks of information they can digest easily in just a minute or two. That’s why they’re wild about cheat sheets and checklists.
By Amy Collins Book Expo America (BEA) was held this year in New York from May 31st – June 2nd. It is considered to be THE networking event in North America where authors and publishing industry insiders gather. Amy Collins, Contributing Writer for The Book Designer, attended BEA 2017 and we thought you might find […]
A lot of the choices we publishers make are based on what we want or what we think we SHOULD do, but consumer book sales can tell us what readers want.
By Judith Briles It’s a good question … for most, the answer is zilch. Or, the response is: what’s a tagline? Okay … what is a tagline and why should an author care? Ahh … now we are into the meat of it. Start with separating a tagline from a slogan. Where a slogan is […]
by Joel Pitney Some of us are natural born networkers. You know the type . . . they never lunch alone, they seem to specialize in connecting people in ways that benefit both parties, they have no problem promoting themselves or their projects or ideas in ways that aren’t off-putting. In my experience, most authors […]