Marketing Archives - The Book Designer

Attract Your Readers: 4 Steps to Your Author Branding Statement

by Beth Barany on February 27, 2020 7 Comments

One way sell more books is to create your author branding statement: a concise, one-sentence description of your book or of your body of work.

by Sandra Beckwith on February 17, 2020 1 Comment

Authors serious about book marketing have a press release to help secure book publicity. Definitely use it for that purpose, but think bigger.

by Amy Collins on February 13, 2020 4 Comments

Authors need to stay current and pay attention and research book sales and marketing today and not depend upon OLD research.

Authors are expected to be jack-of-all-trades and even run their own ads. Let’s discuss Canva and Book Brush, online tools to design graphics.

by Beth Barany on January 23, 2020 17 Comments

Communicating a clear and compelling author brand, including a tagline, can attract the right readers and potentially sell more books.

Selling with integrity is possible. Instead of convincing buyers into believing they cannot live without your book, use these good sales techniques.

If you’re like most of us, one of your favorite options is asking for recommendations from friends and family who share your taste in fiction.

You should be growing mailing list and sending out newsletters on a regular basis, and now is the time to raise the question of maintenance.

by Amy Collins on November 28, 2019 3 Comments

Crowdfunding gives many authors and small publishers the time and money they need to publish properly, but it is not a magic bullet.