You should be growing mailing list and sending out newsletters on a regular basis, and now is the time to raise the question of maintenance.
Book Promotion: Do This Not That – November 2019
Crowdfunding gives many authors and small publishers the time and money they need to publish properly, but it is not a magic bullet.
Promote Your Book with Local Collaborations
Local retailers, librarians, and reporters may be more open to a new author, but what about collaborating with a wider range of local businesses?
How to Optimize Your Website for Newsletter Sign-Ups
A lot of author sites have newsletter sign-up forms on their homepages. Here’s how to optimize your site to maximize newsletter sign-ups.
3 Ways to Get Past What’s Holding You Back
When I procrastinate about writing a blog post or an article for a client, I have to hit the “pause” button and think about what’s holding me back.
Have I Got a Book for You! Compelling Book Descriptions – Part 2
In Part 1, we discussed how to hook your readers with book descriptions. Now, let’s talk about how to tease your readers once they’re hooked.
Have I Got a Book for You! Compelling Book Descriptions – Part 1
You’ve gotten a potential reader to visit your book’s product page. Now it’s time to seal the deal. How? Your book description, that’s how.
10 Reasons Readers Unsubscribe From Newsletters
It is normal to lose a few subscribers but if there’s one problem that everyone with a newsletter shares, it’s not knowing why readers unsubscribe.
3 Ways to Get Your Dream Endorsement
Smart authors start thinking about endorsements, an important influencer’s seal of approval, well before their books are published.
Planning Your Book Launch
Do you have an audiobook? For the easy peasy crowd, here’s what I’m suggesting—create a clip of your audio book or make a clip.
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