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You are here: Home / Archives for Marketing

Marketing

9 Best Book Trailers of All Time

by The Book Designer on March 30, 2022 Leave a Comment

Did you know that trailers aren’t just for movies?  In case you didn’t know: book trailers are to books what movie trailers are to movies. And sometimes, they can even look like movie trailers, with full sets, actors, and dialogue. Some book trailers lean towards illustration and stylization without including voiceover, and some look like […]

Filed Under: Cameras, Marketing, Video Tagged With: book marketing, book trailers

How to Make a Book Trailer: 4 Must Haves

by Gloria Russell on March 16, 2022 Leave a Comment

Whether you’re choosing to go the self publishing route or the traditional publishing route, you’re going to end up doing a lot of your own marketing. Sometimes, writers can get a little offended at the business side of this job—it’s art, after all, and writers tend to view books as particularly sacred objects.  I’m not […]

Filed Under: Cameras, Marketing, Video

Amazon Book Review FAQs

by Amy Collins on September 7, 2021 38 Comments

Amazon and Amazon’s rules are changing so fast! We would like to bring you up to date on the current rules and share some guidelines.

Filed Under: Book Reviews, Contributing Writers, Marketing Tagged With: Amazon, Amy Collins, Book Reviews

Bashing the Myths of Social Media in 2021

by Judith Briles on December 21, 2020 7 Comments

There are a boatload of myths around what social media is; how to use it; what you should be doing; and why you should be doing it.

Filed Under: Marketing, Contributing Writers Tagged With: Judith Briles, social media

Get Book Reviews: Your Novel Can Always Find New Audiences

by Beth Barany on December 7, 2020 6 Comments

The number one way readers learn about books is word of mouth. Book reviews still hold enormous sway over readers.

Filed Under: Marketing, Contributing Writers Tagged With: Beth Barany, Book Reviews

Promote Your Book With a Shoestring Budget

by Joel Friedlander on November 16, 2020 6 Comments

Book promotion strategies are especially helpful for self-published authors to put their books in the hands of more readers.

Filed Under: Marketing, Guest Posts Tagged With: book marketing, book promotion, Hayley Zelda

How To Find Your Target Audience, Part One

by Kate Tilton on November 9, 2020 9 Comments

We know why your target audience is so important. Now let’s figure out who your particular target audience is so you can reap the benefits.

Filed Under: Marketing, Contributing Writers Tagged With: Kate Tilton, target audience

A Few of My Favorite Author Marketing Tools

by Judith Briles on October 19, 2020 8 Comments

In my author community, heading the “wants” list was marketing and social media tips. Here are several of my personal favorites.

Filed Under: Marketing, Contributing Writers Tagged With: Judith Briles, Marketing

Do This, Not That – Tis the Season? Launching Your Book During the Holidays

by Keri-Rae Barnum on October 12, 2020 4 Comments

Go to print as soon as your book is ready? A word of caution: Publishing a book at the end of the year may hurt you more than help you.

Filed Under: Marketing, Contributing Writers Tagged With: book launch, book marketing, Keri-Rae Barnum

Open, Click, Buy – How to Sell Anything via Your Newsletter

by Nate Hoffelder on October 5, 2020 5 Comments

How do you sell stuff via your newsletters? How do you get someone to go from reading your newsletter to buying your books?

Filed Under: Marketing, Contributing Writers Tagged With: email newsletters, Nate Hoffelder

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"Writers change the world one reader at a time. But you can't change the world with a book that's still on your hard drive or in a box under your bed. This blog exists to help you get that book into people's hands."
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