You should be growing mailing list and sending out newsletters on a regular basis, and now is the time to raise the question of maintenance.
Crowdfunding gives many authors and small publishers the time and money they need to publish properly, but it is not a magic bullet.
Local retailers, librarians, and reporters may be more open to a new author, but what about collaborating with a wider range of local businesses?
A lot of author sites have newsletter sign-up forms on their homepages. Here’s how to optimize your site to maximize newsletter sign-ups.
When I procrastinate about writing a blog post or an article for a client, I have to hit the “pause” button and think about what’s holding me back.
In Part 1, we discussed how to hook your readers with book descriptions. Now, let’s talk about how to tease your readers once they’re hooked.
You’ve gotten a potential reader to visit your book’s product page. Now it’s time to seal the deal. How? Your book description, that’s how.
It is normal to lose a few subscribers but if there’s one problem that everyone with a newsletter shares, it’s not knowing why readers unsubscribe.
Smart authors start thinking about endorsements, an important influencer’s seal of approval, well before their books are published.
Do you have an audiobook? For the easy peasy crowd, here’s what I’m suggesting—create a clip of your audio book or make a clip.