There are a boatload of myths around what social media is; how to use it; what you should be doing; and why you should be doing it.
Marketing
Get Book Reviews: Your Novel Can Always Find New Audiences
The number one way readers learn about books is word of mouth. Book reviews still hold enormous sway over readers.
Promote Your Book With a Shoestring Budget
Book promotion strategies are especially helpful for self-published authors to put their books in the hands of more readers.
How To Find Your Target Audience, Part One
We know why your target audience is so important. Now let’s figure out who your particular target audience is so you can reap the benefits.
A Few of My Favorite Author Marketing Tools
In my author community, heading the “wants” list was marketing and social media tips. Here are several of my personal favorites.
Do This, Not That – Tis the Season? Launching Your Book During the Holidays
Go to print as soon as your book is ready? A word of caution: Publishing a book at the end of the year may hurt you more than help you.
Open, Click, Buy – How to Sell Anything via Your Newsletter
How do you sell stuff via your newsletters? How do you get someone to go from reading your newsletter to buying your books?
Why Authors Should Know Their Target Audience
Who is your target audience? What is a reader profile? Let’s break down these two questions that baffle many authors.
MUST DO Steps for Amazon Campaigns for eBooks
Daily, I get questions from published authors: Is it worth it … to put in the time and energy to mount a bestseller campaign on Amazon?
Book Promotion: Do This Not That – August 2020
Are you wondering when bookstores and libraries are going to open up again and where you can sell your books in the meantime?